Naomi Campbell and J.Lo were all about the super-glossy lips we're seeing everywhere now.

Courtney Leiva Pia Velasco
Feb 11, 2021 @ 3:37 pm
Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.
'90s lip trends makeup lipstick lip gloss
Credit: Getty Images

We love a good throwback moment, which is why we love all our chokers and crop-tops. Of course, a nostalgic '90s look is incomplete without some serious retro beauty looks, too. Aside from adorable butterfly clips, baby blue eyeshadow, and French manicures, '90s lip trends are a major way to channel the iconic decade.

And no, we aren't talking about Lip Smackers or those Kissing Koolers balms (remember those?) you probably had stashed in your backpack. We're referring to the makeup looks worn by your favorite celebrities in the '90s such as Naomi Campbell, Jennifer Lopez, and Cindy Crawford—brown lipstick, super glossy lips, obvious lip liner, and the likes. Here are the '90s lip trends making a comeback and the best products you can use to try them out yourself.

1. Lip liner

Lip liner is one '90s beauty staple that everyone from our BFFs to our favorite celebrities are still loving today. Be sure to select a slightly darker shade of liner to get that perfectly plump look.

Charlotte Tilbury Lip Cheat Lip Liner

2. Glittery lips

A nod to the '90s grunge trend, this high-fashion look can be done by layering a glittery gloss over your favorite lipstick. Then, take your phone, turn on the KiraKira app, and watch your lips pop with that sparkle effect.

Glossier Lip Gloss

3. Gunmetal lips

The '90s gunmetal look was more silver-toned than it is today, as now, the metallic grays tend to have blue undertones for a cooler effect (pun intended).

MAC Lipstick Shine

4. Frosted lips

Eyeshadow wasn't the only makeup getting that frosted effect in the '90s—lips got them, too. To channel the club-scene trend, look for a lip gloss that boasts a majorly metallic effect. Layer it over over your lipstick to get a unique shade or wear it alone.

Too Faced Melted Matte-tallic Lipstick
($22 save 9%)
Too Faced

5. Brown lipstick

Every major celebrity loved wearing sultry brown lipstick back in the day, so we love to see it making a comeback. Combine your earthy-toned lips with a smoky eye for a seriously sexy look.

Fenty Beauty Mattemoiselle Plush Matte Lipstick
($18 save 50%)

6. Black lipstick

Go big or go home, that's how the saying goes, and the message applies to our makeup, too. Black lipstick was huge in the underground party scene and it's making a big, bold return now.

KVD Vegan Beauty Studded Kiss Crème Lipstick

7. Brick-red lipstick

Red lipstick has always been a makeup staple, and in the '90s, a rich brick-red was all the rage. Look for reds with slight brown undertones to find the perfect shade for you.

L'Oréal Paris Colour Riche Matte Lipcolour

8. Nude lips

We know that nude isn't one-size-fits-all, and while the '90s were all about the makeup trend, nowadays we have better options for people of all skin tones. This Natasha Denona lipstick, for example, comes in 21 universally flattering nudes, so everyone can find a nude that suits them.

Natasha Denona I Need A Nude Lipstick

9. Berry-toned lips

If brown or black lipsticks aren't your thing, try wearing deep berry lip balm, instead. It's another way to bring the '90s into your makeup routine while also staying within your comfort zone.

Honest Beauty Tinted Lip Balm

10. Barely-there lip tints

Everyone in the '90s who chose a no-makeup-makeup look opted for using subtle tints to bring a flush of color to their faces. That trick still stands today, and with new and improved formulas you can now use them on your lips, cheeks, lids, and pretty much wherever else you desire.

Benefit Cosmetics Lip & Cheek Stain and Tint
Benefit Cosmetics

11. Matte lips

Matte lipsticks have been trending for a few years, but the trend was born in the '90s. We don't see it going away anytime soon, so stack up on our all-time favorite liquid lipstick—it lasts all day and comes in 45 highly pigmented shades.

Maybelline SuperStay Matte Ink Liquid Lipstick
($7.99 save 17%)

12. Obvious lip liner

If dramatic lip looks are your thing, take a page from the '90s, and line your lips with a lip liner that contrasts the rest of your lips. Top it off with your favorite gloss for an even bigger '90s effect.

HUDA BEAUTY Lip Contour Matte Pencil

13. Glossy lips

Glossy, shiny lips are another '90s throwback trend that doesn't seem to go out of style. Look for products that will give you that ultra-wet and glossy look.

Maybelline Lifter Gloss Lip Gloss Makeup With Hyaluronic Acid
($8.99 save 30%)