Even though we had an inkling it was coming, nothing could have prepared beauty lovers for the announcement that Kim Kardashian is launching her own beauty line, KKW. The very first product in her line will be a contour and highlighter kit — perfectly fitting for the woman who pretty much made contouring a beauty standard outside of the film and theater industry. If anyone knows their contour, it’s our dear Kim Kardashian West!
It feels like a KKW beauty line has been a long time coming — she’s been a beauty icon for what feels like eons now and sets trends that the entire world has jumped on. The little teases that we’ve seen and assumed were part of a Kylie Cosmetics collab have turned out to be entirely Kim’s creation.
Kim Kardashian West’s KKW Beauty line will be out on June 21st and available exclusively on her new website.
You can head over and sign up for the email list that will give you all the info on the brand.
The contour and highlighter kit will come in a cream formula, ensuring that it’s highly blendable and buildable. So you’ll be able to get exactly the kind of coverage and level of intensity that you desire. We love a product that lets us customize our look and feels good on our skin, and we have no doubt that this kit will deliver all that and more.
We can’t wait to see Kim Kardashian West’s KKW highlighters as well.
June 21st isn’t that far away at all, so you better start saving those pennies now. There’s no way you’re going to want to miss out on this new contour and highlighter kit, as well as any other goodies Kim designs to shower on us. You know it’s gonna sell out fast, so be ready to go.