HBO’s Insecure has made a star out of Issa Rae, and with good reason: she’s bright, funny, talented, beautiful, and has that certain something that makes us all feel like she’d be our best friend. As if those are not enough reasons to love her, Issa Rae is the new face of CoverGirl, one of our most beloved beauty brands.
We can’t think of a better addition to the CoverGirl lineup. Issa is the perfect embodiment of CoverGirl’s spirit of inclusivity and self-expression. Her unparalleled observations on life and culture make her insanely relatable, and she aligns perfectly with CoverGirl’s mission to inspire people to embrace what makes them unique and confident.
At a time when beauty brands are being pushed forward to be more inclusive, Issa Rae and CoverGirl are a match made in heaven.
And doesn’t she look absolutely gorgeous?
In a press release sent to HelloGiggles, Issa spoke to CoverGirl about the role beauty plays in her life, on and off-screen. She said,
“My character is ever-evolving, and makeup is a tool to help transform my persona — whether for the role I play in content that I produce or the different roles I take on in my life.”
This totally speaks to the transformative power of makeup.
Issa Rae also talks about what becoming a CoverGirl means to her, personally.
“Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.”
We are looking forward to seeing Issa’s collaboration with CoverGirl unfold. So much more beauty inspo awaits.