Credit: Kiko Milano /

There’s a fair chance you aren’t familiar with the brand name Kiko Milano. That’s okay, because with plans for global expansion, the Italian beauty company will be front and center in no time with their new Kiko Milano stores in the U.S. Lovers of brands like NYX, e.l.f, and Wet n’ Wild will love the Italian brand’s affordable price point. Lip products range from $3.90 to $15, foundations from $6.90 to $26, and serums topping out at $45. Aside from trendy lip colors and shadows, Kiko Noir has some pretty cool, unique finds. A brow-stencil and highlighting kit, spatula-tipped liquid eyeliner, and a chubby crayon for lips and cheeks are only a few of the brand’s limited edition items.

A few of their foundations have a decent color range and their oblong makeup sponge looks pretty interesting. Look, no one’s gonna turn down a new store at the mall with affordable makeup.

Plus, with a complete line of skincare, Kiko Milano does feel a bit more grownup than similar affordable beauty lines.

Look out for the lavender Kiko Milano boutiques in your local mall or shop online, you impatient little beauty junkie, you.