Annie Walton Doyle
March 13, 2017 3:10 pm
Annie Walton Doyle / Hello Giggles

Sometimes, I worry about the neutral, no makeup, minimalist “trends” overtaking the cool-girl beauty world. It’s boring, both in the ubiquity of seeing just a million of the same faces and in the application process. Where’s the joy in trying to pretend you’ve got nothing on? Also, I get concerned that the idea is for women to be more ignorable and easier to overlook. I’m not having that.

While there is a time and a place for minimal to no makeup, I think it stands to reason that there is also a time and a place for maximal and ridiculous makeup. In honor of this theory, I created a look with my brightest eyeshadow palette (the Viseart Editorial Brights, $80) inspired by the vague concept of “wearable clown makeup.”

Here’s the bold look

Annie Walton Doyle / Hello Giggles

This the colorful palette I used

Annie Walton Doyle / Hello Giggles

Let’s dive right in

In spite of my initial desire to use as many colors as possible, the “easiest” way to do a bright makeup look (not that wearing bright makeup should be seen as “hard”) is to try to stick to one general color-scheme. That said, the general placement and blending could be done with many color schemes within the palette. For example, using green and yellow hues.

Annie Walton Doyle / Hello Giggles

To start, I drew in a “crease” slightly above my natural crease using the purple shade and the mega cheap ELF Eyeshadow Brush ($1). I chose purple for this because it’s the midpoint color between the red and blue I’m planning to use later. So this is a good rule of thumb if you want to recreate this look using different colors.

Annie Walton Doyle / Hello Giggles

On the inside half underneath my crease, I applied the red shade on the bottom left using the same brush. This doesn’t need to be neat, we’ll sort that out later.

Annie Walton Doyle / Hello Giggles

Then, on the outside half of the space I added the blue from the bottom right of the palette.

Annie Walton Doyle / Hello Giggles

To blend, instead of rubbing over the mid area with a blending brush (which I find muddies the color too much) I have a special blending technique. Still using that cheap and cheerful ELF Eyeshadow brush, I tap one side in the red and one side in the blue. Then, alternating between the two sides of the brush, I tap over to blend. I think this merges the two very different colors without muddying it up too much.

Annie Walton Doyle / Hello Giggles

Once happy with the red-blue transition, I did go over the whole thing with a light sweep of a blending brush, just to smudge out any edges. I used the Wet ‘n’ Wild Crease Brush, another $1 hero.

Annie Walton Doyle / Hello Giggles

If you’re into a bright eye but want to avoid going full clown, you can stop here. However, I wanted to go balls to the walls, so I added an under eye detail, using the pinky-burgundy shade and the ELF Eyeliner Brush, $1.

Annie Walton Doyle / Hello Giggles

I drew a small line under my lower lashes, then in the center under the pupil I drew a small vertical line. I blended over it a bit, just by tapping with a finger, which keeps the general shape but removes any harsh application lines.

Annie Walton Doyle / Hello Giggles

Next, you want mascara. This look can tip a bit into the costume territory, so adding cute and girly lashes helps anchor it more firmly into the “pretty” zone. Use the mascara that is your favorite. I also lined my waterlines with the Make Up For Ever Aqua XL Waterproof Eyeliner ($21) in White, which is really useful when you’re wearing reddish eyeshadows to avoid looking infected.

Annie Walton Doyle / Hello Giggles

Testing the versatility of this (let’s face it) very, very expensive eyeshadow palette, I decided to try it for blush, too. I dipped my ELF Blush Brush ($3) back and forth between the white and the hot pink, then brushed it on in circular motions towards the front of my cheeks (optimal clown-like placement).

Annie Walton Doyle / Hello Giggles

I also used this palette on my lips. I first lined round the edges with the hot pink shade and the same ELF Eyeliner Brush.

Annie Walton Doyle / Hello Giggles

I then filled in the lips using the same brush and the pinky-burgundy shade. I love using matte eyeshadows on the lips, as it lasts for ages but doesn’t feel cakey and dry.

Annie Walton Doyle / Hello Giggles

Here’s the completed look!

Annie Walton Doyle / Hello Giggles

There you have it, a very anti-minimal makeup tutorial. And if you invite comparisons to a clown, at least you can say it’s intentional.

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