Lourdes Avila Uribe
August 01, 2017 11:11 am

The rumors are true, beauty lovers! Glossier just dropped Wowder, their new finishing powder. Last month, beauty vlogger Jackie Aina teased the product, and we’re happy we can finally get our claws on it. So say goodbye to sweaty, melty makeup, because just in time for that late-summer heat, Glossier’s new powder is here. It’s already set to be a fave of Glossier fans the world over.

Even if you’ve never been a powder person, Wowder is here to change your mind, because, like all of the products that Glossier makes, it’s specially formulated to make your skin look naturally gorgeous. If you’re still traumatized by the cakey, flaky powders from the days of yore, it’s time to let your guard down. You know you can trust Glossier to create the silkiest, most lightweight, powder imaginable.

Jackie Aina using the powder in action.

Glossier’s Wowder finishing powder is now available for $22.

That adorable packaging! Glossier knows just how to get to our hearts, don’t they?

Wowder is available in three sheer, adaptable shades: Light/Medium; Dark/Deep; and Rich. Not only will this powder cut shine, but it sets your makeup and blurs the appearance of pores to leave skin with a glowy matte finish with zero chalkiness. Thanks to its amazingly airy formula, it’ll go undetected on your skin whether you’re wearing it over foundation or bare skin.


Glossier’s Wowder is made with the best possible ingredients that set it apart from traditional finishing powders.


The Diamond Powder light-reflecting particles give you that soft-focus, blurred look. The soft and fine Kaolin clay absorbs oil but vanishes into the skin instead of caking on top of it. And Vitamin E is a nutrient and antioxidant rich oil that gives you a silky, non-drying texture.

And as if that’s not good enough, Glossier has also released a soft and dense Wowder brush to go along with it. You can buy them as a duo for $33.


Yep, that’s going right in our makeup drawers, thank you very much.

What do you think, are you intrigued? We can’t wait to try out this gorgeous new powder and are especially excited to try it without makeup. It might be just the ticket for natural, glowy skin that looks picture-perfect.