Lourdes Avila Uribe
December 19, 2017 12:51 pm

Our favorite brands are always looking for innovative new ways to amp up their beloved products. The fresh new product that caught our eye (literally) were magnetic lashes. They hit the beauty world hard, and it looks like our favorite purveyor of classic false eyelashes, Ardell, is now launching magnetic lashes.

Ardell is a drugstore staple and all hardcore lash lovers have its products in their arsenal. The fact that the brand is making magnetic lashes affordable and easily accessible is huge — they’ll bring their lash expertise to a new trend and make it even better. This is the first mainstream brand to bring a magnetic lash strip to the market.

Unlike other magnet lashes that have just one small magnet, the Ardell Magnetic Lashes feature multiple virtually invisible magnets strategically placed along the lash line for complete contact. The band is pre-curved and couldn’t be easier to apply, making these lashes no-budge and adhesive-free.

The collection features five styles including the brand’s original, iconic feathered Wispies style as well as the Demi Wispies style. It looks like it’s time for us all to upgrade our lash game.

The Ardell Magnetic Lashes will be available in January for $13.99.

You’ll be able to pick them up at CVS, Rite Aid, Sally Beauty, Target, Ulta, Walgreens, and Walmart.

They couldn’t be easier to use either. Just place one strip above your eyelash and a second strip below to connect the two lashes together. The packaging indicates which ones go on top and which ones go below, making it super simple to figure out. 

Courtesy of Ardell

To remove them, simply slide them away from one another. You won’t lose any eyelashes trying to pry them off in the dead of night while half asleep. Ardell even made a handy-dandy video to show you just how to use them. Watch below:

We’ll be first in line to try out these exciting new lashes. Watch out, 2018 — we’re going to rock sky-high lashes all year long.

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