Rihanna’s Fenty Beauty has been a game-changer not only for makeup lovers but for the cosmetics industry as a whole — the Fenty effect is real, and it’s incredible to watch. Fenty Beauty is already outselling major brands like Kylie Cosmetics, and that has to do with the fact that the company came out of the gate with a diverse shade range featuring 40 foundation shades. We all know by now that representation matters, and Rihanna knows this firsthand.
While beauty fans eagerly waited for the brand to make its debut, every RiRi sighting turned into a guessing game regarding which Fenty products Rihanna might be wearing. She had been wearing Fenty Beauty covertly for over a year, even before it was launched. Little did we know how much the singer had in store for us. Here we thought we could expect a few highlighters and lipsticks, but Rihanna went and turned the world upside down. There’s never been a beauty brand quite like Fenty Beauty, and that’s because of Rihanna and her influence.
Let’s take a walk down memory lane and review all the times Rihanna has worn Fenty Beauty.
1Fenty x Puma appearance
It was April 2016 and Rihanna was already teasing her Killawatt highlighter.
2Met Gala 2017
Rihanna’s extreme blush came courtesy of Fenty months before it launched. She low-key used the Killawatt Foil in Mimosa Sunrise/Sangria Sunset, which we wouldn’t get in our own hands until May 2018.
3Paris premiere of Valerian and the City of a Thousand Planets
The summer before its arrival, Rihanna was rocking her Fenty in the City of Lights.
4Black Girls Rock Rockstar Awards
5The Chiltern Firehouse in London
One of the first official glimpses of Fenty Beauty was at this swanky British party, and makeup lovers everywhere took notice.
6The Fenty Beauty launch party
This was the very first time we got a complete breakdown of what Rihanna was wearing and what we could expect from the brand. She rocked some Pro Filt’r Primer and the Fenty Foundation in 330; the Killawatt highlighter in Trophy Wife; Match Stix in Blonde; Match Stix in Mocha; Match Stix in Almond; and Match Stix in Ridiiic and the Gloss Bomb.
Shortly after the launch party, Riri headed over to Sephora to open the store for fans. She wore Killawatt highlighter in Gingerbinge and Moscow Mule on her eyes and cheeks as well as Pro Filt’r Foundation in 340.
8Fenty x Puma launch party
Rihanna dazzled at New York Fashion Week wearing the Pro Filt’r Foundation in 340; Match Stix in Confetti for highlight and eyes; Match Stix in Mocha for contour; Pro Filt’r Foundation in 310 as concealer; and keeping her shine manageable with the Invisimatte Blotting Paper.
9Girls’ night in Dumbo
Rihanna hit the town with her girlfriends for a dinner in Brooklyn, and while many (including us) were taken by her gorgeous pink Rosie Assoulin jumpsuit, it’s the first time we got a look at her iconic red lipstick. But at the time, all she admitted to wearing was the Fenty foundation.
10Fenty Beauty x Harvey Nichols event
Rihanna traveled across the pond to celebrate the release of her brand wearing Instant Retouch Primer; Fenty Foundation in 330; Fenty Foundation in 310 and Match Stix in Almond as concealer; Match Stix in Truffle as contour; Match Stix in Unicorn and Confetti as highlight and on her eyes, and Match Stix in Confetti as lipstick.
11Fenty Holiday Collection launch party
Who can forget the best holiday gift ever? The arrival of the Holiday Collection rocked everyone’s world, and so did Rihanna’s look at the Parisian launch party. She wore Instant Retouch Primer; Pro Filt’r Foundation in 330; Pro Filt’r in 310 and Match Stix in Almond as concealer; Match Stix in Truffle as contour; Match Stix in Blonde as highlight; Killawatt Fenty highlighter in Hustla Baby and Moscow Mule; Super Moon and Space Suit lipstick from the holiday line, complemented with Nepturnt, Sublime, and Xtraterrestrial from the holiday collection on her eyes.
12Fenty Beauty Holiday Collection celebration in Spain
Don’t you love Rihanna in pink? She tapped into her romantic side in Madrid, wearing the Instant Retouch Primer; Pro Filt’r Foundaiton in 330; Pro Filt’r Foundation in 310 and Match Stix in Almond as concealer; Match Stix in Truffle as contour; Match Stix in Chili Mango and Blonde as highlight; Fenty highlighter in Moscow Mule and Ginger Binge; Gravity and Plutonic Relationship on her lip and Jupiter Sand on her eyes.
13Fenty x Puma Pep Rally at Bloomingdale’s
Rihanna brought a little street cred to Bloomies while wearing the Instant Retouch Primer; Pro Filt’r Foundation in 330; Killawatt highlighter in Hustla Baby and Moscow Mule; Galaxy Eyeshadow in Light Year, Oh Zone, and Glitter Release Eyeliner in Alien Bae on her eyes; Match Stix in Truffle as contour; Pro Filt’r Foundation in 300 as concealer and Starlit Hyper-Glitz Lipstick in Super Moon.
14Cover of Vogue Arabia
Talk about sultry. Rihanna was slaying in the Pro Filt’r Foundation in 340; Killawatt highlighter; Match Stix in Trippin and Starstruck lipstick.
15Shopping in Soho
Rihanna debuted the Stunna lipstick months before it was released while out on a leisurely shopping day in lower Manhattan.
16Hitting the clurb
Rihanna went clubbing in December sporting some gorgeous Candy Venom lipstick before it even dropped. And we can definitely spy some Fenty highlighter.
17Jay Z concert
Rihanna brought some glamour to Jay-Z’s December show wearing Instast Retouch Primer; Pro Filt’r Foundation in 320; Pro Filt’r Foundation in 300 and Match Stix in Almond as concealer; Killawatt highlighter in Hustla Baby; Match Stix in Chili Mango as blush; Match Stix in Truffle as contour; Galaxy Palette shade Sunburst and Stunna Lip Paint.
The holidays were the perfect time to show off her beautiful lipstick shades, and Rihanna introduced us to Ma’Damn.
19The Grammy Awards:
All her costume changes were incredible, but we’re drooling over this makeup. Rihanna wore Instant Retouch Primer; Pro Filt’r Soft Matte Longwear Foundation in 330; Match Stix in Chili Mango; Killawatt highlighter in Girl Next Door; Mattemoiselle Plush Matte Lipstick in Shawty and Fenty Beauty Gloss Bomb. Unbeknownst to us, she was also wearing the newly released Fenty Body Lava. But we’re still dying to know what she wore on her eyelids. Is there a purple eyeshadow shade coming our way?
20The Diamond Ball
Taking a goth turn, Rihanna stuns in her now iconic Pro Filt’r Soft Matte Foundation and Gloss Bomb layered over lip color.
21Rihanna’s 30th birthday party
Wearing a Saint Laurent confection, Rihanna shone bright with the limited-edition Dirty Thirty Killawatt highlighter in Trophy Wife.
22Fenty Beauty Beach, Please! launch party
Rihanna jetted over to Italy to celebrate the launch of her summer collection, and she stunned in Pro Filt’r Instant Primer; Pro Filt’r Foundation in 320; Match Stix in Peach to conceal; Match Stix in Mocha to contour; Match Stix in Yacht Lyfe and Rum as blush; Match Stix in Rum as highlight; Invisimatte Blotting Powder; Match Stix in Mocha, Espresso, Rum, and Blonde on eyes; Match Stix in Rum on lips with Fenty Beauty Gloss Bomb; and Body Lava in Brown Sugar with Fairy Bomb Pom Pom.
Rihanna channeled the ’90s in Pro Filt’r Instant Primer; Pro Filt’r foundation 320; concealer is Match Stix in Peach; contour is Match Stix in Mocha; blush is Match Stix in Ridiiic; highlight is Killawatt in Girl Next Door and Chic Phreak; InvisiMatte Blotting Powder and Fenty Body Lava in Who Needs Clothes.
24Coachella look 2
This desert-inspired look includes Pro Filt’r Instant Retouch Primer; Pro Filt’r Foundation 320; Match Stix in Peach concealer; Match Stix in Mocha contour; Match Stix in Chili Mango blush; Killawatt highlighter in Girl Next Door/Chic Phreak and The Fenty Beauty Powder.
25Coachella look 3
This makeup and hair styling is giving us major retro vibes. Rihanna is rocking Instant Retouch Primer; Pro Filt’r Foundation in 320; Match Stix in Peach Concealer; Match Stix in Mocha contour; Match Stix in Ridiiic blush; Killawatt highlighter in Mean Money Hu$tla Baby and the Fenty Beauty Powder.
26Makeup tutorial for Vogue
Rihanna gave us all a peek at her makeup routine in a cheeky little video for Vogue starring: Pro Filt’r Foundation; MatchStix in Mocha for contour; MatchStix for concealer; Invisimatte Blotting Powder; Beach, Please! Killawatt highlighter on the eyes and as blush; Body Lava; Gloss Bomb in the corners of her eyes and one of her stunning rose gold lip glosses.
27Met Gala 2018
Rihanna’s glam Pope ensemble stole the show, so her makeup was understandably subdued to balance out the drama. She wore Pro Filt’r Primer; Pro Filt’r Foundation in 370; Match Stix in Truffle for her contour and a little secret something on her lips. And that was it!
28Savage x Fenty launch party
Rihanna turned up the heat wearing the Pro Filt’r Primer; Pro Filt’r Foundation in 370; Pro Filt’r 360 and Match Stix in Peach for conealer; Match Stix in Truffle for contour; Match Stix in Chili Mango and Rum for blush; Match Stix in Rum for highlight; Invisimatte Blotting Powder in the T-zone; Match Stix in Mocha and Espresso on the eyes; Mattemoiselle Ma’Damn with a touch of Fenty Gloss Bomb on the lip; Fenty Body Lava Luminizer in Brown Sugar and Fairy Bomb Glittering Pom Pom.
29Ocean’s 8 premiere
Rihanna brought the drama at the film’s premiere. She wore: Pro Filt’r Primer; Pro Filt’r Foundation in 340; Match Stix in Peach concealer; Match Stix in Mocha contour; Killawatt highlighter in Moscow Mule and Ginger Binge — and her Invisimatte Blotting Powder. However, we’re still waiting on the juicy details of her eyeshadow and lipstick. We really hope that means a new Fenty launch is coming.
29Rihanna at the Stance For Clara Lionel Foundation
Rihanna stepped out wearing all Fenty Beauty makeup, but all eyes were on her hot pink lipstick in Candy Venom.
30The London Premiere for Ocean’s 8
Riri was straight-up looking like a golden snack across the pond. Her makeup artist Priscilla Ono used a ton of Fenty, including Match Stix in Mocha for contour, plus Fenty Highlighter in Moscow Mule/Ginger Binge as blush and Mean Money/Hu$tla Baby for highlight. For that crimson pout, she used Fenty Lipstick in Ma’Damn.
31Front row at Louis Vuitton Menswear show in Paris
Rihanna’s wearing her usual Fenty go-tos (Pro Filter, Matchstix, and Killawatt), but that mysterious white eyeliner — assuming it’s of the House of Fenty — has yet to be announced. We’re keeping our eye on you, Ri.
32Diamond Ball 2018
At Rihanna’s star-studded Diamond Ball event, she wore new Fenty Beauty makeup. For her eyes, she used the Diamond Bomb All-Over Diamond Veil, which added an extra touch of sparkle to her already dazzling look. She finished off her makeup with the Killawatt Highlighter in Hu$lta Baby.
33Allure‘s “Best in Beauty” issue
Back in September, Rihanna graced the cover of Allure‘s “Best in Beauty” issue wearing Fenty Beauty products, of course. The brand revealed that she actually wore an item from the holiday collection, which hand’t been announced then. She used the Frost Money Set from the Chillowt collection and wore the metallic crayon shade Igloo Bloo all over her lids.
34Savage x Fenty 2018 NYFW Show
During the Savage x Fenty NYFW show, Rihanna wore a striking chocolate-colored lipstick. She kept her lips sealed until late September when Fenty Beauty announced its expanded Stunna Lip Paint collection. Rihanna was wearing the shade Unveil during her lingerie brand’s fashion show.
35Fenty Beauty Anniversary Event in Austrailia
Rihanna stunned at the Fenty Beauty anniversary event in Australia, where she showcased her new holiday collection. For her cheeks, she used the Killawatt Foil Highlighter Palette in the shades Hunny Slope and Coppin Ice. She also used the highlighter palette for her lids, and mixed in some shadows from the Moroccan Spice Palette. As for her frosty lip? She wore the shade Fog Snog from the Snow Nights Lipstick Set.
36Fenty Beauty’s Tutorial Tuesdays
Rihanna debuted her first-ever tutorial on Fenty Beauty’s YouTube channel using the Killawatt Foil Highlighter Palette and the Snow Nights Lipstick Set. She used the highlighter palette on her eyes, cheeks, ears (yes, really!), and chest. She kept her tutorial easy to follow.
37Fenty Beauty’s Tutorial Tuesdays
The beauty mogul gave us the tea on her colorful makeup from the “Wild Thoughts” music video. She revealed that she used Fenty products, like the red Stunna Lip Paint, on the low for that video. Keep in mind, Rihanna’s brand hadn’t launched yet. But now we know how to recreate that bold look.
38Rihanna showing off Fenty Beauty’s new Gloss Bomb in Fu$$y.
Riri playfully showed off Fenty’s latest baby pink lip gloss (the Gloss Bomb in Fu$$y) in an Instagram post. She even matched her eye makeup and cheeks to her lip with a monochromatic makeup look.