Just when we think we’ve seen every shade of lipstick we could possibly imagine, Estée Lauder goes and blows our minds with a massive collection that is here to change the game. The Estée Lauder 30-piece Pure Color Love lipstick line is made even more special by the fact that it’s a multi-textured collection, with four different finishes to choose from. We can’t get enough!

Not only are these lipstick shades and finishes absolutely divine, but we are living for the shiny gold packaging. It gives them an ultra-luxe feel that we always enjoy! Our heads are spinning with possibilities over all these lipsticks. Can you imagine if you started combining shades and finishes? The options would be limitless!

The Pure Color Love Lipstick collection includes 13 Ultra Mattes, 9 Edgy Cremes, 5 Shimmer Pearls, and 3 Cool Chromes.

Each lipstick in the Pure Color Love collection is available for $22.

We love those lip swatches, these shades look super creamy and rich.

Let’s take a look at all the shades in the collection, shall we?

Ultra Matte

1Blase Buff

2Raw Sugar

3Proven Innocent

4Naughty Nice

5Shock & Awe

6Juiced Up

7Hot Streak

8Bar Red

9Rose Xcess

10Burning Love

11Rebel Glam

12Love Object

13Up Beet

Credit: Estee Lauder

Edgy Cremes

1Naked City

2Crazy Beautiful


4Hot Rumor

5Radical Chic

6Wild Poppy



9Orchid Infinity

Credit: Estee Lauder

Shimmer Pearls

1Sky High

2Haute & Cold

3Ripped Raisin

4Sly Wink

5Flash Chill

Credit: Estee Lauder

Cool Chromes

1Pocket Venus

2Nova Noir

3Moon Rock

Credit: Estee Lauder


What a collection! We are pumped to see such a wide shade range, that means there are tons of options for varying skin tones as well as personal style preferences! An absolute must. And hello, how cool is Moon Rock?

Head over to Estée Lauder to pick up one of these gorgeous new shades for yourself!