In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as you’d expect. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has been equally killing the cosmetic AND social media game since he launched his beauty account last year.
Just look at those flawless eyebrows!
The brand also released an official press release of the news, in which they shared that Charles has all the key elements of a CoverGirl:
What a beautiful CoverGirl indeed.
Plus, not only does Charles have makeup chops, but he has a hell of a sense of humor.
You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved.