You can now get your eyebrows groomed to cosmetic perfection while feeling benevolent as hell. How, you may be asking?! Well, Benefit’s new Bold is Beautiful campaign provides an ideal marriage between our vanity and goodwill, and we’re eternally grateful they connected the empathic desires of our hearts with our values of symmetrical eyebrows.
Basically, each time you get your eyebrows waxed, Benefit will donate the proceeds to one of six charities including: Girls Inc, The Princess Project, Look Good Feel Better, Dress for Success, Girl Develop It, and Step Up. You won’t have to pay any more than usual, but your money will all go towards charity.
The new Benefit Cosmetics Bold is Beautiful campaign will be going on all May, so each time you visit a Benefit BrowBars in Macy’s, Belk, a US Benefit Boutique, a Sephora inside JCPenney, and an Ulta to get your eyebrows waxed, you can feel good about treating yourself.
Remember we said you would feel good about getting your brows done? Well, to put things into perspective one brow wax will help Girls Inc. provide one week of hands-on programming for one girl. Better yet? one brow wax helps The Princess Project send a teen to prom, while one brow wax also helps Look Good Feel Better provide beauty workshops for women coping with cancer.
Need more brow waxes for the month of May? Two brow waxes will help Step Up fund school supplies for one freshman girl for 30 weeks of after-school programming, three brow waxes helps Girl Develop It support a woman building her first website while six brow waxes helps Dress for Success suit a woman for a job interview.
It looks like this year, April showers brought May eyebrows (we’re so sorry).