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Lash enthusiasts are more than familiar with popular drugstore brand Ardell, thanks to their amazing falsies that make us all look and feel like Marilyn Monroe. It looks like they’re poised to break onto the makeup scene in a big way with the launch of a new five-piece color cosmetics line that they’re calling their Hero Items.

Ardell is famous for their lash and brow products, but this is their very first foray into color cosmetics. This is Phase 1 of their new collection, with more coming later this year. Ardell has long been an industry leader when it comes to affordable falsies that are made of high quality, which is why they have such a devoted following. We can only imagine how great these gorgeous color cosmetics will be.

The Ardell Beauty Hero Items are now available at Sally Beauty.

The line includes mascara, lipstick, brow pens, and eyeshadow sticks. Let’s take a look at each piece in the Ardell Beauty Hero Line.


1Wispies Mascara, $14.99

Credit: Ardell Beauty

This mascara was made specifically to mimic their iconic best-selling Wispie false lashes. The fiber building formula with hair-like fibers that adhere to your lashes kicks up the volume, length, and dimension for a faux lash finish.

2Double Up Volumizing Mascara, $12.99

Credit: Ardell Beauty

This mascara replicates the intensely dramatic, double-layered effect of Ardell’s Double Up False Lashes and instantly doubles the volume giving you thick, dense lashes.

Stroke A Brow Feathering Pen, $9.99

These fine-feathering pens are perfect for turning sparse brows into full, dimensional arches that look natural. The pen is super easy to use with a tapered tip that gives you a soft, natural look. It’s waterproof and smudge-proof so you can trust that it’ll stay put all day long.


2Medium Brown

3Dark Brown

4Soft Black

Credit: Ardell Beauty

Eyeresistable Shadow Stick, $9.99

1Rude Touching

Credit: Ardell Beauty

A copper.


Credit: Ardell Beauty

A metallic auburn.

3Do Me Right

Credit: Ardell Beauty

A rustic silver.

4Gun Metal

Credit: Ardell Beauty

A galaxy grey.

Hydra Lipstick, $9.99

1No Morals

Credit: Ardell Beauty

A deep berry.

2Nobody’s Fool

Credit: Ardell Beauty

A red.

3Tropic Hotspot

Credit: Ardell Beauty

A coral orange.

4Call Me Her

Credit: Ardell Beauty

A fuschia.

5Sweets On You

Credit: Ardell Beauty

A pink.

6Sulky One

Credit: Ardell Beauty

A warm blush.

7Nude You Say

Credit: Ardell Beauty

A rosy nude.

8Slipped Away

Credit: Ardell Beauty

A burnt nude.

Wow, talk about an impressive leap into full blown makeup. This collection has everything you’d need to create a makeup look. They stay loyal to their aesthetic and original brand’s commitment to defining our features with pizzazz. We can’t wait to try all of these out.

Head on over to Sally Beauty and snag some for yourself.