Claire Beaudreault
November 21, 2017 2:23 pm

You can now grab some setting powder along with your Slurpee, thanks to the new makeup collection available at 7-Eleven stores.

You heard us right, the iconic chain is now carrying cosmetics. (Yes, we called 7-Eleven iconic.) Budget-minded beauty lovers will appreciate the convenience (pun intended) of shopping for makeup and other supplies along with their midnight munchies.

Available exclusively at 7-Eleven locations, Simply Me Beauty offers affordable makeup, tools, and skin care. Prices range from $2.99 to $4.99, which is cheaper than some of the store’s new fancy healthy salads.

There are a staggering 37 products available.

You can shop blushes, glosses, lipsticks, lip crayons, contour sticks, highlighters, mascara, brow powders, eyeshadow, foundation, BB creams, faux lashes, brushes — the list goes on. The line includes wipes, concealer, and nail polish remover, because sometimes you gotta fix a beauty emergency on short notice.

With supermarkets gaining a foothold in the beauty industry, it makes sense that convenience stores are trying to get in on the action. The brand stands by its quality; products were tested against national brands for quality assessment.

Joy Pico, 7-Eleven category manager, had this to say in a press release sent to HelloGiggles:

We do know this: the first person to do a makeup look inspired by Buffalo Chicken Rollers wins the internet.

A selection of items from the Simply Me Beauty collection.

Courtesy of Simply Me Beauty

Some of the eye products.

Courtesy of Simply Me Beauty

When in doubt, curl your lashes.

For the face…

Courtesy of Simply Me Beauty

Because you know you’ve tried to take your makeup off with a regular hand wipe and it did NOT do the trick.

Concealer is very important.

Courtesy of Simply Me Beauty

Not sure how extensive the range of shades will be. (We can’t all be Fenty Beauty.)

That red is the exact shade of a cherry Slurpee.

Courtesy of Simply Me Beauty

Shop the Simply Me Beauty line ($2.99 – $4.99) at 7-Eleven stores.

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