Shop the limited-edition products—they're selling FAST.

Hedy Phillips
Feb 05, 2021 @ 3:14 pm
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Credit: Ulta

Sharon Cuter and Pull Up for Change today launched the Make It Black campaign to raise money and awareness for Black founders and creators. In partnership with some of your favorite beauty brands—including Briogeo, Colourpop, Dragun Beauty, Flower Beauty, Maybelline, Morphe, NYX Cosmetics, PUR, UOMA Beauty, and Ulta Beauty—the initiative is seeking to help bring Black creators to the forefront and give them the opportunities they perhaps haven't had yet.

What started as a call to action for companies to publicly disclose how many Black employees they have has grown into a larger movement to not just bring awareness to the injustices but affect change and reclaim the meaning of the word Black. This campaign includes your favorite brands' best products in limited-edition packaging that celebrates being Black.

Cuter said in a press release, "Language plays a critical role in how we perceive the world. The function of language goes beyond expressing ideas and concepts, it shapes thought and defines our collective consciousness. Language should be neutral, unbiased and reflective of our current realities. It is in this regard that the dictionary has work to do."

The products are only available for a limited time and are selling out extremely quickly. Shop a few of our favorites from the limited collection ahead.

Maybelline x Make It Black SuperStay Matte Ink Liquid Lipstick
Morphe Make It Black Continuous Setting Mist
NYX Cosmetics Make It Black Warm Neutrals Ultimate Shadow Palette
PÜR x Make It Black Fully Charged Magnetic Mascara
UOMA Beauty Afro.Dis.Iac Cleopatra Ink Liquid Eyeliner

Grab the limited-edition products while you can and show your support for Black creators. You can also learn more about the Make It Black campaign on the website.