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KKW Beauty Red Lipstick
Credit: KKW Beauty / https://www.instagram.com/p/Bs0vCATl6to/

Even though we’re used to seeing founder Kim Kardashian West in nude and peachy lipsticks, so much so that they’ve become a signature look, the beauty mogul had surprised us all with the brand’s first-ever red lipstick. And now, KKW Beauty is launching three more red shades.

The first red shade, which is called Classic Red and is said to be “Kim Kardashian’s version of the classic red lip,” launched on January 25th. It retails for $18, while matching lip liner sells for $12. A bundle with both the lipstick and the liner retails for $28.

The new lipsticks are called Hot Sauce, Candy Apple, and Cherry Pop, and will be available as a “Best of Reds” Lipstick Set lucite box for $65, or individually for $18. You’ll be able to snag them at the #KKWBEAUTY Pop-Up at South Coast Plaza on February 3rd or online at KKWBeauty.com starting on February 5th.

While red lipstick is certainly a staple for most makeup brands, whose collections may seem incomplete without one, we expected Kim K. to stick to her own personal branding with KKW Beauty, as she’s done so far with every other launch. And considering Kim has worn red lipstick a mere handful of times for public appearances, we were a little surprised by this release.

Either way, KKW Beauty red lipsticks do come at a perfect time—aka just before Valentine’s Day.

KKW Beauty Classic Red Créme Lipstick

Introducing your new go-to red lipstick.

KKW Beauty Classic Red Créme Lip Liner

The lip liner pairs perfectly with the lipstick to outline your lips for a precise finish.

KKW Beauty Classic Red Créme Bundle

Save two dollars when you buy the two together.