Zara H
November 15, 2017 11:14 am

Venturing into fragrances seems like a natural step for Kim Kardashian West, who is already a cosmetics mogul in her own right.

But how do you define what you really want to (literally) bottle up when creating a scent? If you’re anything like KKW, you find inspiration in far-flung locations…and close to home.

Kardashian West spoke to Allure about her next foray in the beauty industry, and she revealed more about the process of creating her newest perfumes.

But a deep love for white floral notes isn’t the only thing she kept in mind when creating these fragrances. Everything from the packaging to the additional notes came from parts of Kardashian West’s personal life.

Take the super crystal-inspired packaging, for example. The inspiration for that came from a deeply personal place: the aftermath of her traumatic Paris robbery and crystals helped her heal.

Kardashian West told WWD,

The inspiration for the scents themselves came from a different place (literally). She revealed to Allure,

If you’re Kim Kardashian West, you fill that void in the fragrance marketplace.

All fragrances are available on KKWFragrance.com, and you can score 75mL for $60 or 30mL for $35.

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