Kat Von D's latest lipstick is fighting back against animal cruelty in the cosmetics industry
Kat Von D’s entire makeup line has already become one of our faves, thanks to its rich pigments, matte textures, hella creative shade names (Witches and Backstage Bambi for example!?!!!!) — and, of course — its compassionate manufacturing practices.
As if Everlasting Liquid Lipstick, part of Kat Von D’s Sephora beauty brand, wasn’t dreamy enough with its wide range of fabulous hues, the tattoo artist has now introduced a limited edition shade specifically to fight back against the animal cruelty prevalent in the makeup industry.
The red shade is stunning, but more importantly, all proceeds from each purchased lipstick will go directly to Project Chimps — an animal sanctuary that rescues chimps from biomedical testing labs and rehabilitates them to eventually return to (or in some cases, to begin) life in the wild.
As Kat Von D reports in her Instagram caption, “I’ve been spending time out in Georgia volunteering at Project Chimps, getting the sanctuary ready for the 300 chimps who are about to be able to experience a life of freedom after decades of testing.”
Here is a picture of an excited Kat volunteering alongside Green Day-front man Billie Joe Armstrong and his wife, Adrienne.