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Credit: Kaja / https://www.instagram.com/p/BsY2UfEHNLx/

K-beauty brand Kaja Beauty, which launched in Sephora in collaboration with K-beauty subscription service Memebox, just released a new line of lip glosses that are perfect for Valentine’s Day…but every other day of the year, too.

With V-Day just around the corner, the Kaja Beauty Heart Melter Lip Gloss Sticks are just the thing to get you in the spirit of the (faux) holiday. Available in six shades—five featuring a super glossy, high shine finish, plus one shimmery shade—with cute names like “Too Hot” and “Be Mine,” the glosses are hard to resist thanks to the adorable heart-shaped applicator.

And in case you were wondering, the applicator shape isn’t just Instagram-worthy; it also serves a practical purpose. According to the brand, “the heart-shaped design fits right into the cupid’s bow,” allowing for more precise application. Genius, non?

From a bubblegum pink to a fiery true red, these are our favorite Kaja Beauty Heart Melter Lip Gloss Stick shades.

KAJA Heart Melter Lip Gloss Stick in “Too Hot”

A must for the red lip obsessed.

KAJA Heart Melter Lip Gloss Stick in “Sweet Talk”

The perfect pink to take us into spring.

KAJA Heart Melter Lip Gloss Stick in “Crazy 4U”

If you’re more of a nude lip person, this gloss is key.

KAJA Heart Melter Lip Gloss Stick in “Be Mine”

Nothing better for Valentine’s Day than pink.