soap brows

This $14 Product Somehow Fills Every Gap in My Sparse Brows

I didn’t believe in brow soap until I tried it.
Tess Garcia
Updated Jan 25, 2021 @ 12:25 am
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When it comes to the delicate art of eyebrow makeup, I've always been partial to a good, old-fashioned brow pencil. The only caveat is that I might have the heaviest hand in history. Because of that disposition, I've long accepted that my brows may never look natural after I fill them in, settling instead for a strong "Yes, she's wearing makeup, but at least it looks good" kind of vibe. 

Or at least, that's what I told myself before trying the $14, pigment-free product that would change my routine forever.

Jason Wu Beauty's The Bush Brow Shaper Soap was released as part of the brand's January 17 launch, and it's already done more for my sparse eyebrows than all of my other go-to products. With a spritz of water and a spoolie, it allows me to mold every hair into the ideal position for a thick yet natural look. 

Jason Wu Beauty The Bush Tamed Eyebrow Soap
Credit: Courtesy

Shop it! $14,

The Bush's vegan, cruelty-free formula is infused with vitamin E for a non-sticky feel and lasting hold. To activate the brow soap, I mist it with water from a spray bottle (though a makeup spray will also do), roll a clean spoolie across the surface, and get to work shaping my brows. 

Based on my experience, the key to achieving that fluffy, filled-in effect is to start by brushing the brow hairs upward and outward. From there, I use the tip of the spoolie to move individual hairs over any major gaps. 

Brow Soap Embed
Credit: Courtesy

Part of The Bush's wow factor is its remarkable versatility. The transparent pomade provides a great subtle lift with a single swipe, but it can also be built up for a dramatic, gravity-defying look. It all makes perfect sense when you factor in the intentions behind the makeup line: "This beauty collection is the opposite of the contoured look," Jason Wu tells InStyle. "It's about products that are multipurpose and revealing beauty versus covering a lot up."

Jason Wu Beauty's The Bush is exclusively available at Target. Grab the affordable product now and get ready to become a brow soap believer.

Shop more affordable brow soaps:

Annatato Eyebrow Soap Kit with Spoolies ($10,

Ownest 2 Piece Eyebrow Soap Kit ($8,

The Brow Fixx Organic Brow Styling Soap and Spoolie ($9,

Comfordent Brow Styling Soap ($8,