Big news for Herbal Essences: As of today, February 22nd, the iconic P&G-owned haircare brand is certified cruelty-free. Snagging a spot in PETA’s Beauty Without Bunnies program, Herbal Essences can now promote the fact that it doesn’t test on animals on its packaging. In fact, you’ll start to see the new cruelty-free logo roll out on Herbal Essences products in your drugstore very soon.
“For years, we have been a pioneer in animal testing alternatives,” says Lisa Jennings, Vice President, Global Herbal Essences. “PETA’s cruelty-free credential and logo provide consumers with the assurance they are looking for as they choose their shampoos and conditioners. We’re proud to have passed PETA’s stringent verification process to join their trusted list of cruelty-free brands.”
The news comes only four months after fellow P&G beauty brand, CoverGirl, became the biggest makeup brand ever to receive cruelty-free certification.
“Procter & Gamble has shown a commitment to ending the use of animals in tests wherever and whenever possible and has worked for years to develop and promote non-animal methods,” says PETA Senior Vice President Kathy Guillermo. “PETA is pleased to collaborate with P&G scientists to spare animals from deadly tests, and we’re delighted to welcome Herbal Essences to our cruelty-free list.”
Congrats to Herbal Essences on this major news. Our next shampoo will be even more mind-blowing, no doubt.