Considering the insane success of Kylie Jenner’s cosmetics collection — seriously, her Valentine’s Day lip kits sold out in less than 10 minutes — it’s no surprise that another young Hollywood starlet has launched a makeup line.
The latest in celebrity cosmetics offerings comes courtesy of Kylie’s BFF, Hailey Baldwin.
The 19-year-old model announced this week that she’s partnering with Australian beauty brand ModelCo on a limited-edition line. The 25-piece collection will include everything from a $19 lipstick to a $42 contouring palette, according to Women’s Wear Daily.
“My product range is affordable, accessible and combines quality and femininity for a photo-finish inspired look and feel. Think filter-esque hues, sleek packaging and premium formulas.”
“Filter-esque” hues? We’ll take ’em!
Baldwin will soon be shooting an ad campaign for the line at Bondi Beach near Sydney, and the products will be available from ModelCo’s website and Australian beauty chain Mecca Maxima in November.
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