Credit: Glossier

Glossier just dropped a new priming moisturizer that’s out to prove that “Moisturized is the new matte.” The blush-pink branded beauty label has delivered a luxury treatment for night, winter, or anytime you might need some nourishing hydration.

The latest Crème de Glossier is called Priming Moisturizer Rich, and it’s a luxe step up from their classic bestseller, the Priming Moisturizer. Speaking of “rich,” you don’t need to spend a fortune to get your skin hydrated AF. The creme retails for $35 a pot, which is a steal compared to other similar cremes on the market.

The “prime” in question refers to preparing skin for makeup application — if you want to add makeup, that is.

Credit: Glossier

“Skin first, makeup second” is Glossier’s philosophy, and they make it look easy. The model in the brand’s Instagram shots looks so glowy and fresh without a stitch of makeup on her flawless face, and we’ll have what she’s having!

Look at the glow on this goddess.

Glossier declares:

Sumptuous…butters…supremely lavish…it sounds like a dessert. Yes please.

How many pots of this do you think it will take to slather on one’s entire body? Asking for a friend.

The Priming Moisturizer Rich is $35 at!