Mackenzie Dunn
Updated May 05, 2020
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Summersalt, Dagne Dover, Otherland

Though you might be used to only celebrating Giving Tuesday in the throes of the bustling holiday season, the day is happening twice this year. Due to the increased need caused by the effects of coronavirus (COVID-19), Giving Tuesday Now is happening today, May 5th, in addition to the regular Giving Tuesday in December. It’s another easy way to give back to the organizations and individuals we love most—and with Mother’s Day coming up on May 10th, now’s an even better time to shop online and find a great gift that gives back.

In recent weeks, many brands have stepped up to aid in coronavirus relief efforts, whether it’s by creating essential items for frontline healthcare workers or donating to organizations that provide meals and supplies to those most in need. From the safety and comfort of your own home, you can shop for Mother’s Day gifts while knowing that a portion of the proceeds will go to organizations that support the people and communities who need your help most. What’s better than that?

Here are some Mother’s Day gifts from brands that are donating some proceeds to coronavirus relief efforts:

1Billie Razor Subscriptions


We love the brand Billie for its unapologetic stance on body positivity, and its colorful monthly razor subscriptions are the kind of gift your mom will actually use. The company has always been committed to donating 1% of all revenue to worthy causes, but in light of recent news, it has shifted that focus to coronavirus relief. Now, Billie is allocating those funds to food banks across America that have been affected by the outbreak.

2Allbirds Women’s Wool Runners


The celeb-loved shoe brand is committed to sustainability and giving back. In response to the pandemic, Allbirds has launched the “Better Together” campaign to honor those on the frontlines. If you buy a pair of shoes, you can opt to donate a pair to healthcare workers, too; so far, the retailer has given $500,000 worth of shoes to US healthcare workers. If you want to contribute, its popular wool runner is comfortable, flexible, and machine washable—the perfect gift for mom.

3Dagne Dover Bags

Dagne Dover

Grab one of Dagne Dover's stylish bags or wallets for mom and feel good about giving back. For the entire month of April, the company is donating 10% of all proceeds to nonprofits focused on fighting coronavirus. As an incentive to shop, it’s also offering 10% off sitewide with the code TOGETHER.

4Casetify UV Sanitizer


This convenient UV sanitizer device for your phone is more useful now than ever. Though it’s not proven to kill coronavirus, it does remove 99.9% of germs from your phone’s surface, according to the brand’s site. Right now, 100% of the proceeds from this product go to GlobalGiving’s Coronavirus Relief fund, to help send essential supplies to medical responders and food to communities in need. Additionally, Casetify is offering free sanitizing wipes with every order and making non-medical grade cloth masks. For every mask purchased, one will be donated to a medical worker.

5Everlane 100% Human Shirts


Send a positive message with Everlane's 100% Human Collection, an assortment of comfy T-shirts and sweatshirts that are ideal for the mom-on-the-go. All proceeds from the collection go to Feeding America’s COVID-19 Response fund, which supplies meals to food banks across the country.

6Kendra Scott Bracelets

Kendra Scott

Choose from one of Kendra Scott’s colorful “Shop for Good” bracelets and 50% of the proceeds will go directly to support the Feeding America network of food banks.

7Otherland Candles


A perfect gift for mom, these luxuriously scented candles can either be bought individually or in custom packs of three. The company is donating 10% of its sales to local food banks in New York City, and as a thank-you, it offers 10% off your order with the code SUNSHINE.

8Summersalt Bathing Suits


Trendy swimsuit brand Summersalt is donating $15 to No Kid Hungry’s COVD-19 relief efforts for every order of $125 or more. Give mom a cool color-blocked suit or purchase her some super soft loungewear for a stylish gift that gives back.

9Reformation Masks

$5 for $25

In addition to selling reusable cloth masks for you to purchase or donate, the sustainable fashion brand Reformation is partnering with the City of LA and LA Protects to help local manufacturers make five million non-medical masks for essential workers. Keep mom safe with one of their floral printed masks, and get some for yourself, too.

10Universal Standard Basics

Universal Standard

Starting April 2nd, Universal Standard added a buy-one-give-one option to its Foundation page. This allows you to purchase any piece from the basics collection and automatically donate one piece to a medical worker (the brand will split the cost with you). From effortless tanks to soft, stretchy T-shirts, your mom will appreciate these cozy wardrobe essentials.

11Popsocket Accessories


With all the FaceTime and phone calls we’ve all been making to stay in touch with loved ones, a PopSocket phone accessory is a great gift for Mother’s Day. Popsocket created two new grip designs to give back: one for Doctors without Borders and one for Feeding America,. Half of the profits for each PopGrip will be donated to their respective charity.