In September 2017, Rihanna changed the makeup game by launching Fenty Beauty, her now-beloved makeup line featuring Pro Filt’r Soft Matte Longwear Foundation as its hero product, available in an impressive 40 shades. The massive launch kicked off what is now known as The Fenty Effect.
Now, the brand has announced that it’s adding 10 new shades to the lineup (along with corresponding concealers), bringing the number of offerings to 50. “Same soft-matte, longwearing, light as air, and photo-shoot ready formula that y’all know and love, with more shades to match more skin tones,” Fenty Beauty promised.
The new shades—105, 145, 185, 235, 255, 345, 385, 445, 495, and 498—feature three additions to the 100s (the lightest range), two additions each to the 200s and 300s, and three to the 400s (the darkest shade range).
Watch model Khoudia (known by her Instagram handle to her 538k followers as @melaniin.goddess) wear shade 498. “Rihanna saw my picture and she wanted to make sure that Fenty has a shade for my skin and others who have my skin type,” she says.
And using new shade 105, Anna-Maria creates her #FentyFace below.