Beauty brands can showcase diversity in their campaigns by using models of color, with disabilities, of all genders, sizes, and ages. The latest CoverGirl, Maye Musk, is proof that beauty is ageless and that classic, timeless beauty is always in style.

You might not recognize Maye Musk right off the bat — she’s a successful entrepreneur and fashion icon — and just so happens to be Elon Musk’s mother. This fierce lady has joined CoverGirl’s amazing lineup of women working to change the world, and she looks great doing it.

CoverGirl’s latest muse, Maye Musk, is a leader in every sense of the word.

Doesn’t she look absolutely stunning?

Maye has done everything from modeling for top designers to earning two Masters of Science degrees, running her own nutrition business, and raising her children largely as a single mother. She is serious life goals. Her work ethic and strong sense of self touch everything she works on.

Maye tells CoverGirl why she loves makeup and how it plays a role in self-representation. She states:

Maye Musk is a perfect match for CoverGirl because she’s not only a timeless beauty but a visionary as well.

She creates new opportunities for herself and others, paving the way for those who will come after her.

We can’t think of a more appropriate CoverGirl.