Souzan Michael
July 12, 2019 8:30 am
Joe Scarnici, Getty Images

When most of us think of colored mascara, we think of subtle, barely noticeable hues like eggplant or navy—shades that are close enough to our usual black or brown to not be noticeable from afar. In fact, the dark tones that have been recommended to us as minor updates to our day-to-day faves are only perceptible up close. Like, really close.

Not that there’s anything wrong with a subtle “is it or isn’t it” hint of color on our lashes, but subtlety isn’t always what we’re going for once summertime rolls around. That’s why this year, when it comes to colored mascara, we plan to go all out (think Rihanna’s neon pink mascara at her Coachella Fenty x Puma event in 2018).

Joe Scarnici, Getty Images

Also consider, for instance, Colourpop‘s first-ever foray into mascara earlier this year. The brand launched with seven shades—five of which were bright (think: teal, hot pink, and yellow). The brand spent 13 months in the lab creating over 5,000 brush and formula combinations before they settled on the BFF mascara, so we’re in.

This weekend, may we suggest you step way, way outside of your comfort zone and reach for a brightly colored mascara to finish off your makeup look (or wear with a bare face—so chic)? Get inspired by our favorite colored mascara looks on Instagram below.

This editorial, monochromatic take on the trend is mesmerizing.

Blue mascara on a bare eye can be striking.

Match your eyeshadow to your mascara for a head-turning look.

Love the glitter.

Pink and red will always be a gorgeous pairing.

Purple mascara really ties the look together in a way that black just couldn’t.

Simple but stunning.

Work with complementary colors if you’re feeling bold.

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