Toronto-based beauty brand Bite Beauty has always been super transparent about what ingredients go into their products. In fact, not only does Bite use “food-inspired ingredients” in its lipsticks, but the entire brand was founded on the idea that “what you put on your lips should be as good as what you put in your mouth.”
To really put their money where its mouth is, Bite Beauty has just kicked off a new video series called “Hot Guys Making Lipstick,” to showcase the ingredients that make up your favorite shades, including the new Shimmer Lip Crayon.
The premise is simple: A hot guy goes into Bite Beauty’s factory and makes a lipstick using vegan, gluten-free ingredients. First up is Wells Adams, Bachelor in Paradise and The Bachelorette alum, making a Crystal Crème Shimmer Lip Crayon.
“We say ‘yes please’ to clean mineral shimmer, superfood orange peel and grape skin,” reads the Instagram caption. “And ‘no thank you’ to plastic glitter, petrolatum, and a whole list of ingredients we don’t need to make our lusciously creamy, shimmering lip crayons.”
Not that we needed another reason to get on board with Bite Beauty, but the brand really knows how to go after our hearts…and wallets. Crossing our fingers for a video featuring Jeff Goldblum next.