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Spring is finally here, which means great things for beauty lovers. Most notably, it means you can finally retire the thick moisturizers and medicated lip balms that kept your skin from falling off all winter, and instead reach for, oh, you know, eyeshadows that provide a pop of color, iridescent highlighters, and bright lipsticks.

Of course, there’s still plenty of great skin care and hair care to make sure you’re moisturized from head to toe, all year long. Below, we’ve rounded up the best drugstore beauty buys that have recently launched. And the best part is that everything we’ve listed here is under $20, so you can stock up on different shades, scents, and more.

Without further ado, the best drugstore beauty launches of spring 2019.

1Bioré Blue Agave & Baking Soda Whipped Detox Mask

This self-heating mask is activated when massaged onto skin, and is made to absorb excess oil and lift impurities from your pores.

2 CoverGirl Simply Ageless Instant Fix Advanced Concealer

The CoverGirl x Olay concealer is chock-full of hydrating hyaluronic acid so it won’t get dry or sink into fine lines.

3e.l.f. x Jkissa Retractable Gel Eyeliner

The bright blue liner is totally on trend for the spring season.

4Maui Moisture Lightweight Hydration + Hibiscus Water Conditioner

Made with hibiscus water, passionfruit, and watermelon, one sniff and you’ll be sold.

5 Maui Moisture Lightly Hydrating + Pineapple Papaya Body Wash

This tropical blend of mango, papaya, and pineapple is super nourishing.

6 Neutrogena IT Matters Mattifying Primer Stick

A soon-to-be gym bag staple.

7 NYX Cosmetics Born to Glow Illuminating Powder

Introducing your new favorite illuminating powder.

8Physicians Formula Softlight Blurring Primer

This soft-focus primer leaves skin feeling velvety and soft.

9St. Ives Hydrating Face Mist in Relaxing Lavender

Keep this on your nightstand for a relaxing end to the day.

10 Wet n Wild Megajelly Eyeshadow Pot

Credit: Wet n Wild

This shadow glides onto skin like a jelly but dries down like a powder for a budge-proof finish.

11 Clairol Root Touch Up Color Blending Gel

Refresh your roots in just 10 minutes with this foolproof applicator.

12 Garnier Glow Boost 2-in-1 Facial Mask + Scrub with Apricot Seeds

Made with crushed apricot seed, this mask gently exfoliates and smoothes skin.

13 Neutrogena Collagen Kiss Collagen Infused Lip Mask

Available in singles or multi-packs, you’ll want to stock up—trust us.

14Milani Hypnotic Lights Iridescent Lip Gloss

Because the holographic trend is far from over.

15NYX Cosmetics Off Tropic Shadow Palette

The bright shades you need for spring.

16Physicians Formula Tri-Phase Beauty Elixir Oil


Made with rosewater, rosehip oil, antioxidant-rich goji and kakadu plum, this is an ultra-hydrating product you need in your life.

17L’Oréal Paris Revitalift Derm Intensives 1.5% Pure Hyaluronic Acid Serum

The most powerful 1.5% hyaluronic acid on the market, the lightweight serum absorbs quickly, unlike many other hyaluronic acids that leave a gross, sticky film. And while the serum has only been in stores since January, apparently it’s already the bestselling mass-market serum in the U.S., with one being sold every minute.

18Aveeno Rose Water and Chamomile Conditioner

Perfect for sensitive scalps, and with beautiful packaging to boot.

19Aveeno Blackberry Quinoa Shampoo

Infused with blackberry and quinoa protein, this shampoo prevents hair color from fading, while providing moisture.

20Aveeno Fresh Greens Dry Shampoo

This refreshing dry shampoo is infused with rosemary, peppermint, and cucumber—and is great for adding volume.

21Olay Moisture Ribbons Plus Shea + Blue Lotus Body Wash


Springtime is a good excuse to refresh your shower products, and this blue lotus body wash is a must.