Not that anyone needs another reason to love Target (or spend another hour lingering and browsing the aisles), but we feel it’s our duty to tell you that the retail giant has some really good beauty buys in stock right now.
With everything from skincare to makeup to hair care, Target has long been our go-to for beauty shopping, carrying some of our favorite lines and brands that aren’t even available at Sephora.
In fact, many of the products we hand-selected below are beauty editor faves, and we reach for them over and over again, choosing them over other brands that sell similar products for three times the price. A perfect example is the NYX Professional Makeup liquid eyeliner we picked below. It’s one of the best liquid eyeliners we’ve ever used. Promise. And yes, it’s only four dollars.
Below, we’ve rounded up 16 beauty products at Target that you need to stock up on. Everything is under $30—and most things are under $10.
1 eos Aquamarine Mint And Ruby Citrus Balm Stick
Inspired by Aquamarine and Ruby stones, one is said to be good luck while the other unleashes passion. We’ll take it!
2 Pixi by Petra Rose Ceremide Cream
Infused with rose oil and ceramides, this is a great addition to your winter skincare routine.
3 Yes to Cucumbers Hypoallergenic Facial Wipes
Packed with cucumbers, green tea, broccoli, and spinach extracts, these wipes will take off your makeup while refreshing your skin.
4Kristin Ess Style Reviving Dry Shampoo
The celeb hairstylist’s dry shampoo is perfect for all hair types.
5 Olivia Care Romance Florals Perfume Oil and Rollerball 3pc Gift Set
Three different on-the-go perfume oils (French Rose, Jasmine, and Peony) to throw in your purse and alternate daily.
6 Unscented Miss Spa Restore and Brighten 24k Gold Radiance Facial Sheet Mask
This mask had us at “24k gold.”
7 Nexxus Nature Science Salon Ultimate Moisture System
You’ll see the difference in your hair after just one use—we swear.
8 e.l.f. Holiday 100 Color Eyeshadow Palette
A palette that features 100 (!) different colors? Sign us up.
9 NYX Professional Makeup Matte Liquid Liner in Black
We’re obsessed with this long-wearing, ultra-matte liquid liner.
10 Milani Amore Mattes Lip Crème in “Sweetheart”
You’ll love this comfortable, velvet-finish lipstick, available in tons of bold shades.
11 Sonia Kashuk Professional Flawless Foundation Makeup Brush Set
Sonia Kashuk makes some of our favorite makeup brushes around. And they last for years.
12 Garnier SkinActive Micellar Cleansing Water – For Waterproof Makeup
There’s a reason this micellar water has such a loyal following—it really takes everything off.
13 Defy & Inspire Nail Polish in “Pinky Swear”
The light pink shade will basically act like a highlighter for your nails.
14 OGX Nourishing Coconut Milk Conditioner
Made with both coconut milk and coconut oil, this conditioner is ultra-hydrating and nourishing.
15 Biore Deep Charcoal Cleanser
Ideal for anyone with oily, congested skin.
16 bliss Eye Foil Patches Facial Treatments
Packed with serums, these eye patches will depuff your under eye bags—especially if you keep them in the fridge for an extra cooling effect.