Forever 21’s new Riley Rose beauty stores have everything you need in skin care and home decor
As part of its ongoing quest for world domination, Forever 21 has opened its own beauty chain: Riley Rose. The new shops provide everything from skin care to makeup to home decor goodies. On Thursday, September 28th, Forever 21 celebrated a press preview of its first Riley Rose store in Glendale, California. A total of ten Riley Rose beauty boutiques will open in malls before the end of the year, followed by another three in 2018.
Kylie Jenner’s BFF and fellow model Jordyn Woods was spinning tunes at the DJ booth at the Riley Rose event.
This is truly a one-stop shop for home and beauty products, with offerings ranging from candy to candles.
The spacious and sugary interior design feels on-brand for a Forever 21-owned boutique.
Perhaps the most exciting part of the Riley Rose stores is the killer collection of trendy cruelty-free beauty brands.
Their deck of brands includes Beauty Bakerie, Winky Lux, Stila, Color Wow, Sigma Beauty, Blossom, R+Co, Living Proof, Lottie London, Floss Gloss, RMS Beauty, Too Cool for School, Demeter, and Primrose Perfume, as well as K-beauty goodies and so much more.