Anna Buckley / Hello Giggles / e.l.f Cosmetics
Marie Lodi and Alyssa Morin
July 28, 2017 3:00 pm

Overwhelmed by all the new beauty products that are out? Never fear, fellow makeup maven. HelloGiggles’ Beauty Editor, Marie Lodi, and Associate Beauty Editor, Alyssa Morin, will be rounding up all of the best launches from the week in one place — in our Beauty Bulletin! Check back at the end of each week to find out which releases we need to get our perfectly painted claws on.

1e.l.f Cosmetics Swirl Foundation Brush, $10

Leave it to e.l.f. to knock it out of the park with an innovative brush that’s easy to apply and easy on your wallet. The swirled, rose-shaped brush is not only adorable, but it actually helps you apply your foundation smoothly and evenly. Depending on how much foundation or liquid product you add to the brush, you can control how much coverage you want. Best of all? The bristles are not only soft — the brush (and the entire brand) is cruelty-free. — Alyssa

2ColourPop No Filter Concealer, $6

ColourPop continues to blow our minds with their product launches, and this one is no different. Their first-ever concealer was created with soft blurring pigments to give you a flawless (#iwokeuplikethis) finish. According to the brand, it’s infused with marine actives that will improve your skin over time, and for $6, that’s music to my ears. This concealer is meant to be full coverage, long-wearing, and crease-proof. Sounds like a miracle worker to me! — Alyssa

3Anastasia Beverly Hills Subculture Eyeshadow Palette, $42

This palette was inspired by the brand’s Instagram fans and their beauty community. It’s the second eyeshadow palette in the ABH collection (the first being the cult-fave Modern Renaissance). The shades range from forest green to lavender to a shimmery gold, so you can definitely get creative with your makeup looks. If that weren’t enough, ABH also launched liquid highlighters ($25 each) and a massive matte lipstick collection ($18 each) for all of your summer-to-fall glam needs. — Alyssa

4Milk Makeup Blur Liquid Matte Foundation, $40

Milk dropped a massive multi-product release this week and it seriously blew my mind. There’s a cool new Dab+Blend applicator, two new shades for their beloved Lip Color and Lip Metal, holographic pressed powder, and the highlight of the launch — their new foundation. Available in 16 shades, Milk’s first-ever full coverage foundation is weightless, but still manages to blur pores, thank you very much. Where can I sign up for a lifetime supply? — Marie

5Becca Cosmetics Soft Light Blurring Setting Powder in Pink Haze, $38

Courtesy of Becca Cosmetics

I’m already in awe of Becca’s Soft Light Blurring Setting Powder and how it makes me look like a walking Instagram filter. Now there’s a PINK shade? OOOF. I’m even more obsessed, if that were even possible.  — Marie

6Victoria’s Secret Wicked Perfume, $52

Courtesy of Victoria's Secret

As a gourmand fragrance ~connoisseur~, I will jump at any perfume that will make me smell like a delectable dessert. Victoria’s Secret’s new scent has notes of Black Sugar, Tahitian Vanilla and Freesia. It reminds me of one of my classiques, Pink Sugar, but a grown n’ sexy version. — Marie

7DERMA E 3-in-1 Serum, $10.99

Courtesy of Derma E

My heavily-processed wig is in dire need of some tender lovin’ care, so this new release from DERMA E is a godsend. This multi-purpose serum contains the good ish like rosehip and coconut oil, plus some sexy-sound ingredients like Wuinoa Protein and Burdock Root Extract. Now I won’t have to worry about my locks feeling dry and damaged thanks to this bb.  — Marie

8Deck of Scarlet Edition No. 3, $29.95

Deck of Scarlet is a new palette subscription service that collaborates with our favorite YouTubers. Cute, right? Their latest release, a partnership with beauty vlogger Nazanin Kavari, is a must for anyone who loves their pinks and peaches. If you become a subscriber, expect a new palette from a different YouTube guru every couple of months. How exciting is that?  — Marie

In case you missed last week’s makeup and skin care launches, read all about them here.

You May Like