The Best Makeup Products from the 2021 Beauty Crush Awards

Infused with kaolin clay and white charcoal to absorb excess oil and mattify your face, this TikTok-viral putty primer is ideal for oily skin types. The velvety texture goes on smooth and helps makeup grip onto your skin. “[It] kept my makeup in place all day,” confirmed one tester.

Create the perfect base for makeup while hydrating skin with this silky primer. "I was hype[d] when the brand dropped this primer, which has a blend of Shea butter and glycerin that keeps my skin soft and hydrated,” said Maya Allen, Beauty Director at InStyle.

This is a multi-purpose product like no other: It triples as a hydrating serum, a lightweight foundation, and SPF 50. “My skin looked dewier, plumper, and all-around healthier after using it,” reported one HG tester.

Formulated with hyaluronic acid and aloe vera to hydrate and smooth skin, exfoliating acid, and vitamins E and B5 to fight free radicals and support the skin barrier, this natural-looking foundation is basically a skincare product, too.

The powder blush, which comes in a peachy pink and a neutral rose tone, has bold pigment that blends easily for a natural flush of color and it doubles as a highlighter, too.

Testers loved that this blush duo contains both a hydrating cream blush for a dewy look and an airy powder version in a complementary tone for a matte finish.

Get a sun-kissed glow year-round with this bronzer palette. You can choose to wear one of the four shades or opt to mix and match them for a customized faux tan.

Bronzer is a makeup category that still lacks in offering a diverse range of shades, but Charlotte Tilbury is part of the change. The celebrity makeup artist created four blendable bronzers that complement both light and dark skin tones.

Infused with hydrating squalane, this primer moisturizes eyelids while creating a smooth canvas for eyeshadow. It also comes in six colors—white, cream, rose, sand, clay, and black—so you can brighten and color-correct your lids or use the colored shades to add depth to your makeup or create a smoky effect.

Not only is this primer vegan and cruelty-free, but it’s clear formula is also designed to intensify the color of any eyeshadow shade. “The first time I tried it I was shook by how well it worked,” said an HG tester of this lightweight pick.

With 16 neutral shades, this eyeshadow palette is designed to complement a wide range of skin tones. Whether you want a simple, minimal look or a bold smoky eye, this palette can get it done.

Testers said they found every shade in this palette stunning, yet one multi-dimensional shade, “VR Sextraterrestrial,” took the cake. “I couldn't stop turning my head to watch the colors change in the light,” one tester reported of this iridescent shade. “The entire palette is worth it for that color alone, but the other shades are just as gorgeous.”

This eyeliner is super pigmented, waterproof, smudge-proof, and flake-free. Whether you’re going through a breakup, watching a sad movie, or sniffling through allergies, this is the product you want by your side.

When Kim Kardashian’s longtime makeup artist, Mario Dedivanovic, launched his makeup brand, we knew it was going to be good. “This is the best liquid liner ever,” one tester says. “Its super-sharp tip allows me to make the most razor-sharp and lethal cat-eye (exes, beware). It’s so damn good.”

This mascara coats and conditions each lash to amplify volume, lift, and lengthen—and it’s formulated to keep the product lightweight and airy (no droopy lashes here!).

“This mascara has a gorgeous brush that’s flat on one side, which makes it perfect for reaching smaller lashes and thickening at the root of the lash, and is fatter on the other side with tightly-packed bristles that grab every lash to add volume and length," said Allen.

This silky lipstick lives up to its name. “It’s the softest lipstick I've used in a long time,” said one tester. “It has great pigment, feels hydrating, and doesn’t feather.”

Fields loves that this lipstick hydrates lips (thanks to the squalane in the formula) while delivering a velvety, powdery finish and long-lasting color. An added bonus: The packaging is refillable, meaning you can hang onto the chic tube.

Thanks to its hyaluronic acid-infused formula, this lip gloss doubles as a moisturizing lip treatment and delivers a high-shine gloss that gives the appearance of a plumper pout.

This is the perfect mix between a lip gloss and lipstick and has all the benefits of a nourishing lip balm, too. It’s formulated with hyaluronic acid for hydration and a blend of watermelon, cucumber, and carrot seed oils to repair and rejuvenate lips.

With a weightless and transparent powder formula, this under-eye setting powder lets you brighten your under-eyes without worrying about caking or an unsightly white cast. Aside from the fun packaging and application, it delivers results, too. “It brightened my under eyes without giving me a reverse raccoon look.”

Makeup artist Terri Bryant developed Guide Beauty after being diagnosed with Parkinson’s, which made it harder for her to apply makeup.“This tool is genius and results in perfectly lined eyes every time,” Loiz said. “I love the flexible tip, which you dip into your cream liner and then tap and glide on above your lashline.”

“This CC cream is formulated for targeting redness, and unlike other ones I’ve tried, this one actually works,” reported one tester. The formula is non-comedogenic, safe for sensitive skin, and infused with hydrating and soothing ingredients, like glycerin and canola oil.

“I’ve always loved mixing my skincare with my makeup for a natural-looking, French girl look, and this makeup brush makes doing that easier than ever,” said one tester. The brush features three wells so people can add in their moisturizer, serum, or primer and blend them smoothly across the face.

Craving that head-to-toe glow? This luminizing serum-meets-moisturizer will do the trick. Add the shimmery liquid under makeup to light up your face or all over your body for a sun-kissed sparkle.