Mika Robinson / HelloGiggles
August 01, 2018 8:33 am

BeautyBlender revolutionized the beauty industry with its pink, egg-shaped beauty sponge, which quickly became a staple in everyone’s makeup routine. In July 2018, it entered the complexion cosmetics arena with the launch of the BeautyBlender Bounce Liquid Whip Long-Wear Foundation ($40). Considering how much the brand changed people’s routines and gained a cult following with its makeup sponge, it only made sense that foundation would be its next big thing.

BeautyBlender launched 32 foundation shades, but unfortunately, its range underwhelmed beauty lovers.

Normally, when a brand releases more than 30 foundation shades, people tend to celebrate. With this specific launch, makeup lovers, including myself, were quite alarmed. More than half of the shades focused on the medium skin tone range. Many shades in the light and deep categories for BeautyBlender’s foundation were completely left out.

BeautyBlender responded to the backlash with the following statement to Cosmopolitan UK:

"Of our 32 blends, half the shades (16) are formulated for a range of olive and brown skin tones. We truly want everyone to find their perfect match and our founder, Rea Ann Silva, is not only Latina but a professional makeup artist working primarily with women of colour—so she is an expert in this colour range. Those with tan, deep, and dark skin tones understand that finding the right color foundation is all about matching your undertone and this is where Rea Ann saw the biggest hole in the market—for women like herself and her multicultural family. Bounce offers a wide variety of undertones from neutral, warm, cool, and olive and a special ultramarine blue to create a deep rich tone."

Now that we’ve addressed the elephant in the room, here’s my honest review of the BeautyBlender foundation (which was sent to me by PR):

Mika Robinson / Hello Giggles

Before I got the foundation, BeautyBlender sent me a chart to help me find my shade.

Courtesy of BeautyBlender

You choose your color by first identifying your shade category—light, medium, medium+, and deep— then your undertone. I’m in the deep shade category, and I have a warm undertone. Given that, I chose shades 4.30 and 4.50, which are the darkest shades with warm undertones.

What the shades 4.30 and 4.50 looked like swatched:

Mika Robinson / Hello Giggles

Shade 4.30 was a bit too light and shade 4.50 was a bit too dark.

The packaging is absolutely revolutionary.

Mika Robinson / Hello Giggles

I’m a huge advocate of pumping foundation onto the back of my hand to use it as a palette. However, BeautyBlender’s foundation comes equipped with a built-in palette and lock button. You just pump it out at a 45-degree angle, dip your beauty blender in the foundation, and voilà.

To start, I used the shade 4.30 to see how it looks on my skin tone (I used the camera’s flash).

Mika Robinson / Hello Giggles

The flash never lies. Honestly, it didn’t look as light as I thought it would. My neck was much darker than my face at the time due to a bad eczema flare-up.

This is what the shade 4.30 and 4.50 look like blended together for a finished look:

Mika Robinson / Hello Giggles

Shade 4.50 was too dark for me to wear its own. However, it did work well when it was blended with the 4.30 shade. It matched closer to my skin tone when I did that. Side note: there is a 4.40 shade, but it has a neutral undertone, which usually looks slightly grey on warm undertones like mine.

As far as the foundation formula goes, BeautyBlender did a great job.

Mika Robinson / Hello Giggles

Shade range aside, the foundation looked great. The coverage is about medium-to-full, and I didn’t have to use much product. It’s not as matte as I would like, but since I moisturize my skin before applying makeup, that usually tweaks the finish of any foundation I use.

I applied the BeautyBlender Bounce foundation around 12:30 p.m.

I put it through the ultimate wear test since I had an eventful day. My agenda included a drag brunch at Lips in N.Y.C. and a rooftop day party.

Around 5 p.m. after brunch:

Mika Robinson / Hello Giggles

I started seeing a few smile lines, but I don’t think you can truly see it in the photos.

8 p.m. at a rooftop party.

Mika Robinson / Hello Giggles

I was dancing (a lot) and it was hot out.

By 10:55 p.m., it  was time to take it all off.

Mika Robinson / Hello Giggles

It’s almost bedtime, but this foundation still looked flawless.

My final thoughts:

Mika Robinson / HelloGiggles

As disappointed as I am with BeautyBlender’s shade range, I really do love the foundation formula. I feel like I put it through the ultimate test, and it held up so well. Minus some smile lines that started coming in later in the day, the foundation stayed flawless. My shine was under control and the transfer (even on a day I wore white) was little-to-none. Did I mention that I didn’t use a primer? Well, it worked out; I was amazed! I know I really enjoy this foundation because I wore it for four days in a row. That almost never happens, to be honest.

To be frank, the biggest downside to this foundation is the shade range. BeautyBlender has stated that it will be adding more shades in the future, and I hope it does. I personally love BeautyBlender as a brand and know so many more people would enjoy this foundation if they could.

If you want to try out the BeautyBlender Bounce Liquid Whip Long-Wear Foundation, you can get it on BeautyBlender’s site or on Sephora.com for $40.

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