Beth Stebner
April 03, 2015 6:00 am

First, there was DryBar to keep our tresses looking prim and polished with the world’s most perfect blowouts. Next came braid bars, extension bars, and even keratin bars.

And now, human with perhaps the most flawless haircut of all time, Alexa Chung, has a “bob bar” being created in her image.

This isn’t just any bob bar. It’s a bob bar started by George Northwood, the man behind the legend that is Alexa Chung’s long, wavy, ombre bob — or “wob,” if you will.

Teen Vogue reports that Northwood partnered with Redken UK to launch a London-based salon that caters exclusively to giving ladies lust-worthy lobs, bobs, and crops.

Here’s how it works — those hoping to shake up their look can garner inspiration from one of four famous styles, from Alexa’s signature wavy long bob to Jennifer Lawrence’s ultra-chic tousled, choppy, cut.

“We didn’t want to create a menu of looks, but a menu of bob inspirations to aid the cutting consultation and act as a guide for women,” Northwood told Teen Vogue.
That means, once you pick out your inspo, you’re still going to get a bob that’s custom-designed to compliment your features.

Let’s just take another look at Alexa’s truly exceptional hair:

For long-haired ladies that still need some convincing (and who doesn’t? Getting rid of reams of mermaid hair is a big decision – trust us on this one), the bar offers wigs that match each style, so you can, in essence, try before the shears fly, according to the magazine.

The bob bar is, for now, only available in London, but knowing how these things spread, it’s only a matter of time before Northwood starts a British invasion.

And let’s hope so — if 2015 is the year of the bob, we have some serious decisions to make.

[Images via, via]

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