The Best Beauty Products from the 2021 Beauty Crush Awards


Each product we feature has been independently selected and reviewed by our editorial team. If you make a purchase using the links included, we may earn commission.

The world of beauty is getting bigger every day. With hundreds of thousands of products to choose from—how do you even choose between that TikTok-popular mascara and the moisturizer your friend keeps saying changed her life. Introducing HelloGiggles’ Beauty Crush Awards, where we completed all the legwork for you. We spent months testing hundreds of beauty products launched in the last year, conducting ingredient research, and interviewing the most-trusted experts in the field on the items they believe everyone should buy. Yes, we take beauty very seriously here. 

In our winners list, you’ll find makeup, skincare, nail, hair, and fragrance, in addition to  some standout stars that we were so impressed by we just had to give them a shoutout. And because we understand the impact a good beauty product can have (but know that money does’t grow on trees), we narrowed down the best beauty products at both luxe and drugstore prices so that everyone can get quality picks. 

HelloGiggles poured its heart and soul into this project. These winners aren’t just products we believe you’ll love, they’re the items we use every day and recommend to the people we love the most. Consider the 2021 Beauty Crush Awards a shopping list made by your best friends—backed by science. 

Best of Facial Skincare

Achieve your #skingoals with these dermatologist- and cosmetic chemist-approved picks.

Best of Body Skincare

Don’t let your face have all the fun—your body needs TLC, too.

Best of Makeup

Get ready to serve face with these makeup artist-loved products.

Best of Hair

Try these editor-loved products and everybody will be asking how you get such good hair.

Best of Nails

Here’s everything you need to keep your nails in tip-top shape at home.

Best of Clean & Green

Products that are good for you and the planet? Yes, please.

Best of Fragrance

Spritz, spritz, hooray! Our 5 most-loved fragrances. 

Visual Credits

Photo Editor: Jasmine Purdie

Art Director: Jenna Brillhart

Illustrations: Jenna Brillhart & Sarah Maiden

Animations: Sarah Maiden

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