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Makeup is a fun form of self-expression, and we also rely on products like concealers to hide our under-eye circles, pencils to make our brows pop, and splashes of blush to warm our complexions—especially over dull video-call screens. Makeup has the power to boost our confidence and transform our looks, so we tested hundreds of products in search of the highest-quality makeup that enhances our natural beauty. We found mascaras that create sky-high-lashes out of tiny stubs, transfer-proof lipsticks that last all day long, and eyeshadow palettes that feed our creative side.
Best Primer & Foundation
e.l.f. Matte Putty Primer
$8
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Amazon
Armani Beauty Luminous Silk Hydrating Primer
$44
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Sephora
L'Oréal Paris Age Perfect Radiant Serum Foundation
$11.97
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Amazon
IT Cosmetics Your Skin But Better Foundation
$39.50
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Sephora
Best Concealer
Best Blush & Bronzer
Honest Beauty Lit Powder Blush
$13
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Ulta
Patrick Ta Double Take Crème & Powder Blush
$34
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Sephora
Essence Sun Club Matt Bronzing Powder Palette
$9.99
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Target
Charlotte Tilbury Airbrush Bronzer
$55
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Sephora
Best Highlighter
Best Eye Primer & Eyeshadow
e.l.f. Putty Eye Primer
$5
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Ulta
KVD Vegan Beauty Shake Primer High-Impact Invisible Eyeshadow Primer
$22
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Sephora
Maybelline New York Nudes of New York Palette
$13.99
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Ulta
Pat McGrath Labs Mothership VIII: Divine Rose Palette
$125
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Sephora
Best Setting Spray
Best Eyeliner & Mascara
Wet N' Wild Mega Last Breakup-Proof Retractable Eyeliner
$2.99
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Amazon
Makeup By Mario Master Mattes Liquid Eyeliner
$22
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Sephora
JOAH Beauty Lash Uprising Volumizing & Lengthening Mascara
$9.99
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JOAH Beauty
Fenty Beauty Full Frontal Volume
$24
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Fenty Beauty
Best Brow Product
Best Lipstick & Lip Gloss
e.l.f. SRSLY Satin Lipstick
$3
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Ulta
Hermés Rouge Hermés Matte Lipstick
$67
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Nordstrom
Maybelline New York Lip Lifter Gloss
$8.99
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Amazon
Deck of Scarlet Threeway Solid Lip Oil
$28
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Deck of Scarlet
Best Makeup Brushes
Kaja Joystick Brightening Undereye Setting Powder
$18
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Sephora
GUIDE Beauty Eyeliner Duo
$50
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Guide Beauty
Bioderma Sensibio AR CC Cream 30
$26.90
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Amazon
Cover FX Custom Application Brush
$39
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Ulta
LIVE TINTED HUEGLOW
$34
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Live Tinted
Hero Image Credits | Product Photography: Jasmine Purdie, Art Director: Jenna Brillhart, Illustrations/Animation: Sarah Maiden & Jenna Brillhart
Click here to see all 187 winners of Hellogiggles’ 2021 Beauty Crush Awards.
