Beauty brand Philosophy opens its first concept store and it’s so important for self-care
One of our fav brands just made a major move and it’s just in time for the holiday season. Philosophy just opened its first store and it sounds like an absolute dream. This is the beauty and spa shopping center we’ve always wanted in our lives.
If you’re familiar with Philosophy‘s clean, natural, sophisticated branding then it comes at no surprise that their concept store, WellBeing, would be a direct reflection of that.
The brand describes it as a place where you can “discover our serene space that fosters a total mind and body connection where you can clear your mind, peel away the past, and renew your spirit.”
The atmosphere is designed to be calming, inspiring, and an experience for all the senses.
Don’t expect a stuffy, fancy schmancy vibe from WellBeing. The store is designed to give customers a hands-on experience with the skin, bath, and fragrance lines with several “discover Philosophy” areas to welcome newcomers to the brand.
WellBeing also offers personalized consultations and meditation sessions through virtual reality. New Jersey shoppers are the first to experience Philosophy’s first concept store at the Westfield Garden State Plaza Mall in Paramus, New Jersey. We’re hoping that one pops up at our local mall ASAP.
According to the brand’s Instagram, “this is the first of many to come!”
We’re also hoping that we can sweet talk our way into moving into the store and making it our permanent residence. Fingers crossed!