BaubleBar’s new collection for Target is the best way to get your affordable sparkly jewelry fix

Your neck is about to get a whole lot more sparkly. Favorite fast-fashion jewelry brand BaubleBar has teamed up with Target on a new line called SUGARFIX by BaubleBar, and with 180 styles of necklaces, earrings, bracelets, and rings priced at less than $30 each, we won’t be surprised to see this collection sell out in minutes.

“We named the line SUGARFIX by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences,” said Daniella Yacobovsky, a BaubleBar cofounder, in a press release. “[SUGARFIX] also draws on some of the parallels between baubles and bonbons — not always the main event, but both manage to steal the stage as the most memorable.”


This partnership, unlike Target’s past one-off collabs with high-end designers such as Missoni and Prabal Gurung, will be long-lasting, with BaubleBar providing a steady stream of product to select Target stores and beginning January 31st.


The collection incorporates current trends, such as chokers and hoop earrings, while also remixing BaubleBar classics, like blingy statement necklaces and bold, beaded earrings.

“While statement pieces have always been a hallmark of our brand, we also think it’s important to round out your jewelry box with new essentials like our sparkly stacking rings, polished bracelets, chic layering necklaces, and dainty earrings,” said Yacobovsky.


Though BaubleBar is mainly an online retailer, the company has partnered with brick-and-mortar stores in the past, launching collections with Nordstrom and Anthropologie, and even creating a line of chic tech tools for Target, so the name will likely be familiar to the store’s shoppers.

Plus, with most items priced at around $14.99, it won’t feel too bad to pick up a new pair of earrings at Target when all you needed to buy was laundry soap.