Ariana Grande is rocking pink hair in her new Viva Glam campaign

There are so many reasons to love MAC’s Viva Glam collaborations. For one thing, they collaborate with stars to make new, fantastic products in limited editions, and who doesn’t love limited edition products? For another thing, they donate 100% of the proceeds from all Viva Glam sales to HIV/Aids research. That’s right — 100% of the proceeds go to very, very important work.

Last year, Ariana Grande worked with MAC to debut a delightful pink glittery lip gloss alongside a deep purple lipstick for Viva Glam, and this year she’s partnered with them again. She’ll be releasing her second collection with the brand later this year, and we absolutely can’t WAIT to see what they’ve come up with together. We’re sure it’s going to sell out fast (seriously — these collabs always do) and we’re going to be lining up early to snag it. Perhaps the most exciting thing, though, is that in the ad campaign for her collaboration, Grande looks absolutely FABULOUS. She’s rocking bubblegum pink heels, a huge satin bow, and punk streaks in her long, blonde ponytail, Take a look for yourself!

Doesn’t she look great? Pink hair streaks forever. Also, that beautiful electric purple shade she’s wearing will be available as part of her collaboration, along with a nude-colored lip gloss, on September 8th at all MAC locations. Setting a calendar reminder riiiiiight now.