Amy Schumer is refusing to do Super Bowl 2019 ads for this important reason
Comedic queen and activist Amy Schumer is taking a page out of Rihanna’s book and boycotting the 2019 Super Bowl. After reports that the pop star declined to perform at the Super Bowl Halftime Show in support of Colin Kaepernick, Schumer revealed that she will not be appearing in any Super Bowl commercials next year.
In an October 19th Instagram post, Schumer wrote that she decided to sit out the 2019 Super Bowl ads in support of the #TakeAKnee movement. She discussed the “truly deep inequality and endless racism” endured by black Americans, and pointed out that while her choice might seem small, denying the NFL its advertising dollars is one of the most effective ways she can protest.
"I know it must sound like a privilege ass sacrifice but it’s all I got," she wrote. "Hitting the nfl with the advertisers is the only way to really hurt them. I know opposing the nfl is like opposing the nra. Very tough, but don’t you want to be proud of how you’re living? Stand up for your brothers and sisters of color."
As Adweek reported, Schumer appeared alongside Seth Rogen in a Bud Light commercial during the 2016 Super Bowl.
The I Feel Pretty star has often been vocal about her political beliefs, and has attended (and been detained at) protests against the Trump administration and its policies. On October 4th, Schumer was arrested along with several other demonstrators who took over the Hart Senate Building to show their opposition to Supreme Court nominee Brett Kavanaugh.
We admire Schumer for standing up for her beliefs, and until police brutality becomes a thing of the past, we will support all those participating in the #TakeAKnee movement.