So it turns out everyone in America is obsessed with the exact same Instagram filter

If any of you follow me on Instagram, you’ll quickly discover that I love myself some filters. Valencia is a personal favorite of mine, followed by Mayfair. Whenever I post a perfectly-filtered photo on Instagram, I feel like the picture is ten times better than it was sans-filter. I think most Instagrammers feel similarly.

So it makes total sense that the folks over at Canva would take it upon themselves to do a study of the most popular Instagram filter. And, surprisingly (or not so surprisingly), everyone in America loves the same exact one: Clarendon!


The folks at Canva pose the following suggestion as to why Clarendon is the most popular filter:

I mean, can you blame people for liking Clarendon? Look at the kind of photos it turns out:

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