This beauty brand that focuses on women of color is having a massive sale — here are 12 items to grab

If you haven’t heard of MUA AJ Crimson or his cosmetic line, here’s the rundown: AJ Crimson is a self-taught MUA who saw a need for more options for women of color in the world of beauty. On his site, he writes:

"I felt like there was an absolute need to bring products to women that actually worked and didn't oxidize or change. I wanted to create a product inclusive of women of all ethnicities, a product all women could find ownership in and believe in."

Issa Rae, Teyana Taylor, Jackie Aina, Fergie, Serayah, and Tamanna Roashan (@dressyourface) are all fans of AJ Crimson Beauty. We’ve been dying to try out the line and now is the perfect time for a little spring beauty splurge.

AJ Crimson Beauty is having its first sale, and it’s a damn good one — 50% off everything this week only with the code SPRINGFLING.

Here’s what we’re shopping from the AJ Crimson Beauty Spring Fling Sale:

1AJ Crimson Artist Kit (originally $150, on sale for $75)

Get your coverage, highlight, and contour all from one palette available in fair/tan and warm/deep. We were pretty much sold on the AJ Crimson Artist Kit when we saw Kaylani Martinez (@viva_glam_kay) use the palette to create a custom shade.

2Miss Honey Metallic Lipgloss (originally $22, on sale for $11)


Gold glosses are so underrated. Check out the gorgeous shade swatched below, second from the left.

3She’s Fierce Metallic Lipgloss (originally 22, now $11)

4Go Off! Metallic Lipgloss (originally $22 on sale for $11)

Straight up Janet Jackson vibes in the “What’s It Gonna Be” music video with Busta Rhymes. Don’t act like you don’t remember that purple lip and those pierced nails!

5 Dual Skin Creme Compact (originally $35, now $17.50)


AJ Crimson’s creamy foundations are available in twelve shades and are incredibly blendable. Watch how they literally melt into his skin.

6Ease on Down Metallic Lipgloss (originally $22 on sale for $11)


We can’t turn down anything with a reference to The Wiz.

7Dutty Wine Metallic Lipgloss (originally $22 now $11)

8Universal Finishing Powder (originally $30 on sale for $15)


Available in Neutral and Bamboo, this brown skin-friendly powder is flashback-proof. Check out its mattifying powders in this mini tutorial by @thefashionfreakk.

9Boy Bye Matte Liquid Lipstick (originally $22, on sale for $11)


Anyone who says you already have enough matte liquid lipsticks is not your friend.

10Dual Skin Creme Compact Duos (originally $35, on sale for $17.50)


Highlight and contouring shades in a handy compact for under 20 bucks? Hell. Yes.

11Ruby Who Matte Liquid Lipstick (originally $22 on sale for $11)

12Keep it Cute Matte Liquid Lipstick (originally $22, now $11)


Head to to shop the sale before it’s too late and if you’re in the LA area check out his beauty atelier near Melrose and La Brea.

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