15 beauty brands that want to give you your own custom shade of lipstick
Have you ever had that excruciating struggle of trying to find the perfect red/pink/nude/berry lipstick for your face, only to find everything you try just looks unflattering? Yeah, we have too. And while it’s a tiny problem in the grand scheme of things, it can be seriously frustrating.
One of the most important changes the beauty industry has undergone has everything to do with its acknowledgement of diversity — beauty brands are now wise to the fact that we all look different, and we all have different preferences. This has happened in so many ways, and the recent surge of products and palettes that allow users to create their own shades is just one.
We’re loving lip palettes that gives users the opportunity to concoct their own personal shades for one simple reason: They give beauty lovers the chance to create the shades that they love best on their faces, and that’s worth celebrating.
So let’s get to it — these 15 brands, from high-end to affordable, have all released products that put the control in your hands.
1 Anastasia Beverly Hills lip palette, $48
You can do jut about any look, from a classic true red lip to a bright green one, with this handy palette.
2 Obsessive Compulsive Cosmetics Tar Primary Pack, $50
Want to rock a yellow lip? This set makes it possible—or you could mix that shade up with the red for a pretty shade of orange.
3 Michelle Phan Shade Play Lip Color Mixing Palette, $28
We love how you can mix that gorgeous shade of red with the deeper tones for a sophisticated look.
4 MAC Pro Palette, $40
This sleek palette comes in a different shades, but how beautiful are these plummy colors?
5 Bobbi Brown University Lip Palette, $42
There are so many lip palettes out there…but this one allows you to top off any shade with some glitter. Win!
6 E.L.F. Runway Ready Lip Palette, $8
When the affordable option looks this good, how can you resist?
7 Maybelline Lip Color Palette, $13.99
This palette takes you from day to night so easily.
8 POP Beauty Rouge Mix, $22.92
Um, hello every lipstick shade imaginable.
9 Urban Decay Blackmail Vice Lipstick Palette, $20
This compact number is a must for edgy ladies.
10 B.H. Cosmetics Ultimate Lips Palette, $12.99
Pink lip lovers will obsess over all the sweet shades in this one.
11 Viseart Lip Palette, $80
Have you dealt with the problem of trying to find the perfect shade of ’90s-esque brown lipstick? Well, problem solved.
12 Smashbox Be Legendary Matte Lip Palette, $75
These bright shades would be AMAZING for the summer.
13 Clinique Crayola Chubby Stick Crayon Box in 8 Brilliant Colors, $49.50
14 L’Oreal Colour Riche La Palette Lip Gloss, $14.99
This palette is available in a few color families, but we love that you can FINALLY find your perfect nude lipstick with this option.
15 Make Up For Ever Flash Color Palette Multi-use Cream Color Palette, $99
These shades can be used in so many different ways, but we love using it to create outlandish lip colors.
