— Internet Deep-Dive

YouTube's highest paid star is a mysterious woman who unwraps Disney toys. For real.

The next sentence you’re about to read is completely true, even though you might not believe it. There’s a woman who made $4.9 MILLION dollars last year by recording herself opening Disney toys, and then uploading the videos to YouTube. Absolutely crazy, but true.

Open Slate, a video analytics platform, crunched last year’s numbers and made a list of the highest-earning YouTube channels, based on ad revenue. Taylor Swift’s channel and MovieClips Trailers made the top ten. But topping the list with the most cha-ching, was DC Toy Collector, a channel that features a mysterious woman, known only by her hands, opening boxes of toys (most of them Disney-related.)

Since this news was released, media outlets have been scrambling to identify this genius woman. Buzzfeed suggested she may be a 43-year-old Florida-based Disney collector, while the New York Times singled out a 21-year-old New Yorker. Still, the mogul’s identity has not been confirmed.


What we do know is that she uploads about one video per day, and that her highest performing video (over 178 million views!) involved her opening a box of Frozen-themed Play Doh. We also know she likes cool nail art. See above.

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