Let's Go Techno Why Aren't We Celebrating Our Female Internet Entrepreneurs? Grace Cox

The Internet is a funny little playground.  Playing in it are a mixture of people – brands that have been around for hundreds of years such as The Times, Cadbury’s and Burberry, and ones that are knee high to a grasshopper like Facebook, Amazon and HelloGiggles.  And all that separates these kids in the internet playground is the address that you type in at the top of the screen.

The Internet has made it easier to set up a business that can reach a large number of people in various geographic locations and lots of people are taking advantage of it.  Lots of the online companies that we love and that tend to make the headlines are founded by men (like Facebook buying WhatsApp the other month) and so here on HelloGiggles, this website founded by women, I wanted to celebrate some female internet entrepreneurs and the products they’ve created.

Hayley Barna and Katia Beauchamp of Birchbox

The idea of Birchbox seems so simple and fantastic that it makes you kind of annoyed that you didn’t think of it yourself.  Hayley and Katia met at Harvard Business School and soon realised that there were specific problems the beauty world faced with online retail – the fact that you couldn’t test the product to make sure it suited you (hello, sensitive skin) before committing to buying it online.  And so Birchbox was founded.  It’s sort of like an ‘of the month’ club where a range of products get sent to your door but, thanks to the internet, you have the opportunity for interaction.  So you can give Birchbox feedback about the things you liked in your box and you can visit the website for tips on how to use the products as well as being able to buy full products of the samples you received.

Carly Zakin and Danielle Weisberg of TheSkimm

Carly and Danielle left their jobs at NBC news to start TheSkimm out of their apartment and after announcing in November that they’d raised $1.1million in funding and hiring their first employees shortly after, it seems their bravery has paid off.  TheSkimm is a daily email newsletter aimed at twenty-something women (but not to the extent that it wouldn’t appeal to your dad, too) that takes the day’s main news and repackages it into a more digestible format.  TheSkimm gives you the main topics and provides links to news stories so that you can read the stories that capture your eye in more depth.  Carly and Danielle have taken a problem of the internet, that it can produce an often overwhelming amount of news, and used the internet to provide a fun, curated solution.

Jennifer Donogh of YoungFemaleEntrepreneurs

Some of you reading this might be young female entrepreneurs yourself (tell us your business in the comments, I’d love to hear about it) and I can only imagine how tricky it can be to try and grow your business and make connections, even in this online age of connectedness.  Enter stage left Jennifer Donogh and YFE which uses the internet to connect female entrepreneurs in their 20s and 30s to each other, brands, people and ideas that can help them grow their business.  Jennifer hosts live daily webcasts called #JennCast (she also owns another company, Ovaleye, that produces live webcasts) and these look at topics such as how to drive traffic to your site using Pinterest and being your own brand editor.  Not only is Jennifer a female internet entrepreneur but she’s also helping others to become one.

Alaina Kaczmarski and Danielle Moss of The The Everygirl

Alaina and Danielle only hung out with each other a few times before the idea for The Everygirl was hatched from them wanting to create a site that spotlighted and contained career profiles for real girls, for Everygirls.  As well as having the career profiles (my favourite feature on the site, you can get stuck in an inspiration loop for hours), the site also runs articles on fashion and beauty, restaurants, home tours and more and has just recently hired some new editors.  Alaina and Danielle have used the internet to build a lifestyle brand from scratch, something that would’ve been a lot harder, and a lot less interactive, before the internet came along.

Are there any female internet entrepreneurs that inspire and amaze you?  Are you a female internet entrepreneur yourself?

Featured image via ShutterStock

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  1. I love your article and you are spot on. I run a vintage inspired jewelry shop Inspired by Elizabeth and will definitely be sharing your article with others in my jewelry making community. I believe the key to having women business owners celebrated is for us to join together and to start celebrating each other as opposed to seeing each other as competition. Thanks again!

    Elizabeth
    https://www.inspiredbyelizabeth.com/

  2. I use Birchbox and the Skimm religiously, and I’m about to check these other two out – great article!

  3. The on line retail boutique inspired by the Style Icons of the 1950′s and 60′s, Shoppe Lula Mae was founded by Me! Ok, ok and my boyfriend. Our goal is the change the way women perceive their bodies. Our message to all women is that “You’re not a number, you’re an Icon.” Which is why at Shoppe Lula Mae, we have an exclusive size chart. For example, if you normally wear a size medium, at Shoppe Lula Mae you wear “Jackie”!
    The “epiphany” of not being a number but rather an Icon came to me back in 2008. I was having some post thanksgiving guilt, trying to fit my hips into pants that gave me muffin top and bras that gave me fore boob. I googled famous women who have the hour glass figure and came across Sophia Loren. My life was instantly changed. I stopped trying to wear what was “in style” and began wearing what fit me. At age 22, I finally embraced my body.
    In 2013 my boyfriend and I decided to open Shoppe Lula Mae. He handles web design, graphic design and emails for Shoppe Lula Mae. I, on the other hand, have the vision that he executes. I also do the buying, I package all orders, answer all customer service questions and handle all social media outlets. Shoppe Lula Mae is based out of New York and is completely funded by our hard work and dedication to our dream and our message (and also from the income of my other business founded in 2012, where I sell consigned items on eBay.) So there you have it! Thanks for reading and I hope one day you get the chance to visit! http://www.ShoppeLulaMae.com
    xo Erika

  4. http://www.curiouscandlecompany.com was founded by three women.

    Curious Candle Company creates beautifully fragrant 100% soy candles. Each candle is handmade with L♥VE right here in the USA.

    It all started when one of our founders was pregnant. She was looking for a fun way to reveal the gender of the baby and wanted a keepsake of that moment. That’s where the idea came about. We would hide a blue or pink charm in a candle. Once the candle melts down, the baby’s gender would be revealed and she would have the charm to show off this special moment.

    All of life’s experiences are so important, so whether it be a major milestone or just an average Tuesday, we want you to treat yourself to our delightful fragrances and be left with a memento that will complement your style with a share-worthy story.

  5. .http://curiouscandlecompany.com/
    Curious Candle Company was founded by three women.

    Curious Candle Company creates beautifully fragrant 100% soy candles. Each candle is handmade with L♥VE right here in the USA.

    It all started when one of our founders was pregnant. She was looking for a fun way to reveal the gender of the baby and wanted a keepsake of that moment. That’s where the idea came about. We would hide a blue or pink charm in a candle. Once the candle melts down, the baby’s gender would be revealed and she would have the charm to show off this special moment.

    All of life’s experiences are so important, so whether it be a major milestone or just an average Tuesday, we want you to treat yourself to our delightful fragrances and be left with a memento that will complement your style with a share-worthy story.

  6. The Period Store! Get fun stuff when you’re about to start your period. The company is based in New York and is only a year old, started by a few ladies. There are several different packages to choose from based on what you can afford, but you can get chocolate, art, ibuprofen, tea, and you can add on some other really awesome stuff like your brand of pads and tampons as well as organic products. They keep adding more items like candles and aromatherapy items. I love love love them!

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