VideosWeekend JammerMarissa A. Ross

Obviously, the Weekend Jammer for the week of HelloGiggle’s launch could be nothing other than Beyoncé’s “Who Run The World.”

In case you’ve been hiding under a rock, all the inspirational ladies in the universe are coming up.

We’re living in an amazing moment right now where women are taking huge steps in the world of entertainment. That may not seem that important, I mean, it’s only entertainment, right?


See, here’s the thing: people emulate what they see in the media. The more healthy, strong & amazing women we have in the spotlight, the more girls will strive to be like them. There’s an Amy Poehler quote circulating blogs and other social media accounts that goes a little something like, “I’m tired of party girls,” and you know what, so are we.

We’re for women that work hard, stand for something and most of all, stand up for themselves. I think it’s safe to say that Beyoncé has hit the nail on the head cause like, obviously WE RUN THE WORLD.

PS. I can’t be the only one who gets mad chills from head to toe no matter how many times I watch this, right?


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  9. So, I’m going to come off as negative, but let’s be serious. This video is NOT about female empowerment. Tell me we run the world and the way she gets things done in this video is by playing up the “femme fatale” and then crawling (and writhing) about the floor, and while the men and women “battle” the men are dressed in the appropriate clothing, in contrast the women are barely dressed at all.

    • I feel as though I should mention that I’m talking about the video specifically. I can’t comment about the song as I’ve not read the lyrics (and have heard the song once).

  10. I agree with whomever posted the other video.
    Shaking your ass in a corset, panties and thigh-highs doesn’t look like the climax of feminism to me.
    Not to mention that I don’t see how depicting men as useless boy toys could help me feel more powerful, I don’t get why people talk about female empowerment when examples like Beyoncé’s are just debasing the issue to “let’s treat men as they always treated women”; as if male objectification was a valid answer to female objectification.

  11. this is an amazing song AND video. go on with your bad self beyonce! i love jamming to this badass song!

  12. I’m not going to lie, I got chills. That girl can dance dance dance.

  13. mad chills. definitely.

  14. great song, fantastic video and optimistic message. i agree with katie, why not have fun with an inspirational song that promotes women and girls?! yes, we have far to go, but we have also, come so far :)

  15. Love this, Marissa! It’s a fun and inspirational song, and it has a great message. Who wants to a listen to a song that tells us not to bother being proud of our progress because there is still too much work to be done? That song would be a major downer. This one is definitely on my Three Day Weekend Mix. :)

  16. Also, the comment directly above mine should be removed. It’s abusive and absolutely not humourous.

  17. I agree with the above comment and linked video. There’s no sense rallying around this song and forgetting that there is still a lot of work to be done before we can even say we’re getting a fair share, let alone running the world.

    • I agree, there still is a lot of work to be done and maybe it’s just me being romantic, but I enjoy being optimistic and taking as much stock as I can in the spirit of the women around me & in myself.

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  19. Obviously that was the wrong link!

  20. Oh good grief, please check this out, if you actually think that the world is changing in any sort of way, besides in your tight knit Hollywood group.

    • I totally understand what she’s saying, and as I said below this, there is still a lot of work to be done. But being a woman that I believe is doing what I can to make changes, I am going to celebrate what we are doing now as well as what we will do.