Watch #FitchTheHomeless/The Re-Branding Of Abercrombie & Fitch

67% of shoppers are an L-XL and the average woman is a size 14, so when Abercrombie & Fitch came under fire recently for not stocking XL-XXL in women’s apparel, old interviews from CEO Mike Jeffries resurfaced and began circulating in which he stated that Abercrombie & Fitch doesn’t want overweight women wearing their brand. “ and they “would rather burn clothes than give them to poor people”.

Hearing this, Greg Karber took to YouTube and started the grassroots campaign to Fitch The Homeless:

  • Aashna Dayal

    As much as this may be a way to stop the idiotic ways of one CEO, it is a rude and terribly dehumanizing way to do so. Simply giving homeless people clothing to lower the reputation of Abercrombie is disgusting in my opinion. These are real people not pawns you can use to start your social justice revolution! Speak out about the issue, but don’t use the homeless as a tool and further ridicule them by doing so only because of their current economic state.

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