To make this week’s Misogynist Soup, you will need the following ingredients:
J.C. Penney. Crossing my fingers that fashion is this cutting-edge whenever I give birth. Fluid Salon and Chris Brown. If we live in such a post-domestic violence world, then why is it still happening? Chick Beer. Now you can witness the chickness one stereotype at a time!
Justin Bieber or Jane Austen? FACT: Biebs wins every time!
Image via a screen cap from Washington Post.
Last week, J.C. Penney pulled a shirt sized and designed for girls ages 7 to 16. The shirt in question read: “I’m too pretty to do homework, so my brother has to do it for me.” Witty!
While it was correct of J.C. Penney to remove the shirt from sale following a slew of online complaints, it doesn’t change the fact that not only was this shirt at one point designed, but it was approved for sale. It was originally hailed as a good idea.
(Message aside, is that shirt heinous or what?)
Not only does it relay the belief that men as a whole are smarter than women are on the basis of just being men, God’s perfect creature (note that the brother has to do the homework), but it teaches young women that if they are “pretty”, they shouldn’t have to — and shouldn’t want to — be “smart”.
I would say that it was relaying the “prehistoric belief”, but the shirt was created for girls going back-to-school shopping in 2011. This is not the work of people about to kick the bucket mumbling standards from their childhoods that they can’t seem to quit — this is a message that was essentially created today for the girls who are women of the future.
That’s almost more terrifying than the thought of Rick Perry being the next President of the United States, a truly horrific idea that I never thought anything would ever come close to touching. Kudos, J.C. Penney!
Source: Washington Post.
Important question: Where can I find those lamps?
Image via Toronto Sun
As women, we no doubt recognize the unique societal pressure upon us to look “good”, so this advertisement for a Canadian salon initially looks like nothing new — a model with immaculate hair and a presumably expensive outfit sits unnaturally on a couch below the words “Look good in all you do”. Been there, done that.
But this model also has another accessory — a black eye. Next time you’re on the receiving end of battery, make sure you curl every last hair extension before you step foot outside (or sit on your couch), the ad seems to say. Nothing should ever get in the way of your desire to look good.
Salon owner Sarah Cameron said, “It might strike a chord but as the way our society and community is getting, we keep tailoring everything because everyone is getting so sensitive.”
Are we getting “so sensitive”? Certainly we’re not too sensitive to select R&B singer Chris Brown as a performer for the MTV Video Music Awards last week.
In an innocent white suit, invisible wires sent him soaring above the crowd like a God amongst men while male and female audience members alike cheered, screamed and danced in unanimous approval. For a few minutes, the celebration of Chris Brown — a man who physically assaulted his girlfriend in 2008 — became the most widely televised event of the year, with 12.4 million total viewers. While Chris Brown was originally shunned for his crime, it appears as though we are more than ready to embrace him once more.
One in every four women experiences domestic violence in her lifetime, and four out of four women exist in a society where perpetrators of domestic violence are glorified for the world to see. This is apparently how society feels about battered women and those who have hurt them: Sad for a moment, but an acceptable topic to exploit for salon advertising. Sad for a moment, but forgivable and celebrated.
Finally, a beer for people who appreciate bad typography.
Image via Chick Beer
According to Chick Beer, “Chick Beer finally gives women a beer choice that suits their tastes and their style.”
While I’m inclined to embrace what appears to be concern for women, the implication of such a product is rooted in a sexist stereotype. One of Chick Beer’s primary selling points is that its flavor is “soft and smooth, and less bitter”. The suggestion that women need a dainty drink isn’t empowering but instead enforces the belief that beer as a general product is just for men and that women need a “special” version.
That’s why Chick Beer’s bottles are super-reflective to “bling you up” — as we all know, women just can’t get enough jewelry! — and are “designed to reflect the beautiful shape of a woman in a little black dress”. It’s like, why look like you’re drinking a beer when it can look like you’re drinking a shiny woman’s body? Revolutionary! As if that isn’t enough, the six-pack is intended to make it look like you’re carrying a “hip, stylish purse”, so no one will ever catch you with one of those embarrassing six-pack holders from other brands.
I hope that Chick Beer expands their vision to include other items — perhaps a pick-up truck that looks like a princess carriage? A baseball bat that looks like a blush brush? Maybe even a hammer that looks like a hair straightener? Just some ideas, no credit necessary!
Anyway, is it too early to start working on my Christmas wishlist?
Source: Chick Beer.
Combine all ingredients and bring them to a boil, much like my blood pressure is at the moment. You’ll know it’s done when it tastes like misogyny with a hint of “please tell me this isn’t real life.” Enjoy!