— Digital Playground

Techies are jealous of the cool wearable tech targeted at teen girls

Profiled in i-D Magazine, Metaverse Makeovers’ first product, Metaverse Nails, takes VR tech to the next level: No seriously, they’re the first company to print augmented reality products on hard, curved surfaces. Users apply press-on nails in all sorts of already funky colors and prints, and then use the company’s phone app to add digital baubles and backgrounds to digitally enhance their nails. Really though, the best way to describe what Metaverse Nails do is to see them in action:

In the interview with noted “cyborg beauty” writer Arabelle Sicardi, Metaverse Makeovers product manager Kati Elizabeth emphasizes the company’s importance in the male-dominated tech conversation: “[Techies] think we, as women and as creators, are one-dimensional. And we’ve actually created this universe of tech development, engineering, art, and business, all around this new idea of beauty they don’t have a clue about yet.”

But Metaverse isn’t content with just inventing and innovating around one product — on their list are augmented reality clothing and makeup, aka the ability to literally shine like a diamond, thanks to some physical-digital magic. Like the Jewelbots, the goal isn’t to fashionably design functional tech — it’s to marry those concepts together in an intuitive way. Form doesn’t follow function; the two are equally important, and enhance each other and thus the wearer.

At the heart of the matter, that’s what makes companies like Jewelbots and Metaverse Makeovers extra special in the tech world. Sure, there’s so much interesting stuff being produced, but what makes these companies stand out is that 1) they’re targeting and being created by people underrepresented in the industry, and 2) they’re designing and building products for their group’s underserved needs and desires, but in ways that have ramifications for other tech designs.

Jewelbots’ tech can easily be adapted for other purposes, like turning your lights on and off or getting weather reports; Metaverse’s tech opens up another world of visual communication. But both products were built out of ideas that the traditional tech world doesn’t even recognize, let alone address — and so the girls gleefully, rightfully, get them first.

Related reading:

Alexis Lewis is changing the conversation around teen inventors

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