Over the last few years, Target has had amazing collaborations with designers to create affordable and accessible chic collections. This means we can stay on trend without breaking the bank. As the sun starts to shine again, Target is a store where we can replace our swimsuits every year without feeling guilt. They often come in under $50 and we get new beachwear to rock all summer long. This year, the chain has something major in store for us: an exclusive swimsuit collaboration with the extremely cute California-based brand, Lolli Swim.
The line is a feminine, pastel lover’s dream! With baby blues and cotton candy pinks, the collection is ultra sweet! For balance, there is a cute ruffled black piece as well! Betsey Johnson lovers, listen up — the cheeky bottom pieces featuring big bows are MUST-HAVES.
Single pieces in the aptly named Sugar Coast collection start at $24.99 with one-piece suits at a steal for only $39.99. The collection ranges from extra small to large and is available at Target.com with free shipping on all orders over $25!
P.S. Have a little one? The collection is available for toddlers as well. How cute would it be to have matching suits?!
Designer Vy Nguyen told HelloGiggles:
“I love Target! Who doesn’t? It’s a great place to shop for everything. I chose some of our favorite Lolli silhouettes with new prints and classic solids to bring out the youthful and playful side of Lolli. I wanted to create a whimsical collection exclusively for Target so it’s affordable for everyone—mothers, daughters, sisters and best friends!”
Here are some of our favorite pieces from the Sugar Coast collection!
How cute are these kissing flamingos? We also love the full coverage of the midi top!
We almost wish we could just wear these at all times, they are so adorbs!
Ruffled One Piece, $39.99
Perfect for anyone who wants a neutral and versatile suit, this ruffled one-piece comes in both black or white!
Rainbow Cheeky Bow Bikini Bottom, $24.99
This bow-adorned bottom is the cutest subtle hint of flair! It comes in both pink and teal!
Rainbow Monokini, $39.99
We’ve had ombré hair, shadow, lipsticks — we think it’s time for an ombré swimsuit!